Rascasse Audience Intelligence

Mean Girls Viewer Demographics in United States

Mean Girls has an estimated audience of 1.4M people in United States.

#52among Comedy in United States#1418among movies & series in United States#3286in Movies & TV

Mean Girls has an estimated audience of 1.4M people in United States. 68.5% are female, 31.5% are male, average age 31.3. Top affinities: Anna Faris, Olivia Munn, Owen Wilson, Amanda Seyfried, Taron Egerton.

By number of fans, Mean Girls ranks #57 among the 467 objects in Comedy in United States.

Its fans are 8.3 years younger than the group average of 39.6.

Women make up 68.5% of the fan base, 16.6 percentage points more than the group average.

Compared with the other 466 objects in Comedy, Mean Girls fans stand out for their interest in EuroTrip, Bride Wars and Sixteen Candles.

Top affinities include EuroTrip, Bride Wars, Sixteen Candles, with strongest over-indexing on EuroTrip (38.24× the country average).

Demographically, the Mean Girls audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Tradition.

The typical Mean Girls fan in United States is more female, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for EuroTrip.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
68.5%♀
31.5% male
Age
31.3
average years
Country rank
#18959
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mean Girls viewers

68.5% are female, 31.5% are male, average age 31.3.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Mean Girls audience in United States
MetricValue
Female68.5%
Male31.5%
Average age31.3
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Mean Girls audience in United States
Age bracketShare%
16-2448%
25-3418%
35-4413%
45-5412%
55+9%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Mean Girls audience comes from United States.

Worldwide audience distribution share by country for Mean Girls
CountryShare
United States42.4%
Japan14.5%
United Kingdom7.0%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mean Girls audience vs. the country average
#·InterestCategoryAffinity×
01EuroTripMovies & TV38.24×
02Bride WarsMovies & TV34.44×
03Sixteen CandlesMovies & TV28.55×
04Hot FuzzMovies & TV27.30×
05Anna FarisMovies & TV25.80×
06Legally BlondeMovies & TV25.64×
07Olivia MunnMovies & TV22.39×
08Owen WilsonMovies & TV22.12×
09Jason SegelMovies & TV21.37×
10Love ActuallyMovies & TV20.60×
11Clueless (film)Movies & TV20.15×
12Taron EgertonMovies & TV20.00×
13Austin Powers (film series)Movies & TV19.32×
14Jason SudeikisMovies & TV16.69×
15BoratMovies & TV15.78×
16KiKShopping14.76×
17Amanda SeyfriedMovies & TV13.69×
18Lacey ChabertMovies & TV11.79×
19Anne HathawayMovies & TV7.66×
20Britney SpearsMusic & Radio3.27×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mean Girls audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mean Girls audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.43×
TraditionCONSERVATISM1.40×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mean Girls audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Quality AwarenessPREMIUM0.71×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Comedy audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mean Girls over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mean-girls-8837” · Methodology