How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Denmark who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Denmark. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Denmark, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Denmark. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | BBMW iX | 91k | 1.9% | 42.4 | 33.7% | Car type |
| 52 | AAudi A3 | 90k | 0.4% | 40.0 | 22.8% | Car type |
| 53 | RRenault 4 | 90k | 3.7% | 40.2 | 34.2% | Car type |
| 54 | AAudi A4 | 89k | 0.6% | 38.2 | 25.1% | Car type |
| 55 | TToyota Aygo | 89k | 1.4% | 48.0 | 33.8% | Car type |
| 56 | BBMW X5 | 88k | 0.4% | 39.3 | 43.9% | Car type |
| 57 | HHyundai i20 | 86k | 0.8% | 50.6 | 26.1% | Car type |
| 58 | FFord Mustang (fourth generation) | 86k | 1.2% | 39.5 | 17.4% | Car type |
| 59 | RRenault Scenic | 83k | 3.5% | 46.0 | 25.4% | Car type |
| 60 | AAudi Q3 | 82k | 0.4% | 47.3 | 19.7% | Car type |
| 61 | FFord Mustang (third generation) | 81k | 1.0% | 37.1 | 10.2% | |
| 62 | VVolkswagen Up | 81k | 1.3% | 46.9 | 27.9% | Car type |
| 63 | TToyota Land Cruiser | 81k | 0.3% | 39.8 | 33.7% | Car type |
| 64 | OOpel Mokka | 81k | 0.9% | 48.9 | 25.0% | Car type |
| 65 | KKia Picanto | 77k | 0.7% | 46.2 | 32.3% | |
| 66 | BBMW 3 Series | 76k | 0.6% | 38.4 | 34.9% | Car type |
| 67 | SSEAT León | 75k | 1.8% | 48.2 | 17.1% | Car type |
| 68 | PPeugeot 308 | 75k | 0.8% | 49.6 | 22.2% | Car type |
| 69 | RRenault Captur | 75k | 0.7% | 50.7 | 26.6% | Car type |
| 70 | BBMW i3 | 75k | 1.3% | 35.5 | 44.5% | Car type |
| 71 | FFord Focus | 74k | 0.4% | 46.1 | 23.4% | Car type |
| 72 | HHyundai Ioniq | 73k | 1.9% | 47.8 | 17.7% | Car type |
| 73 | SSkoda Kamiq | 73k | 0.7% | 46.3 | 23.8% | Car type |
| 74 | VVolkswagen Passat | 72k | 0.6% | 44.0 | 19.5% | Car type |
| 75 | BBMW X5 (E53) | 72k | 0.8% | 35.1 | 0.0% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Denmark and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Denmark?
Renault 5 currently leads with an estimated audience of 565k people in Denmark.