How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Finland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Finland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Finland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Finland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | PPorsche 911 | 96k | 0.4% | 37.6 | 23.0% | Car type |
| 52 | SSkoda Kodiaq | 89k | 0.6% | 41.8 | 35.2% | Car type |
| 53 | ŠŠkoda Octavia | 88k | 3.1% | 44.8 | 23.1% | Car type |
| 54 | KKia EV6 | 88k | 1.2% | 41.4 | 39.4% | Car type |
| 55 | PPorsche Taycan | 87k | 1.0% | 41.8 | 39.4% | Car type |
| 56 | BBMW X5 | 87k | 0.4% | 38.5 | 36.1% | Car type |
| 57 | CCoupé | 86k | 0.2% | 36.4 | 26.0% | Car type |
| 58 | PPolestar 3 | 85k | 2.8% | 43.3 | 39.0% | Car type |
| 59 | SSubaru Impreza | 83k | 1.0% | 39.5 | 58.0% | Car type |
| 60 | AAudi A3 | 83k | 0.4% | 37.3 | 36.6% | Car type |
| 61 | RRange Rover (L322) | 81k | 0.5% | 35.4 | 39.9% | Car type |
| 62 | ŠŠkoda Superb | 81k | 0.9% | 43.5 | 28.2% | Car type |
| 63 | SSkoda Kamiq | 80k | 0.8% | 47.6 | 30.7% | Car type |
| 64 | HHyundai Ioniq 5 | 79k | 1.2% | 42.1 | 38.7% | Car type |
| 65 | SSuzuki Vitara | 78k | 1.2% | 43.2 | 31.0% | Car type |
| 66 | FFiat 500 | 77k | 0.6% | 49.3 | 20.8% | Car type |
| 67 | FFord Mustang (fourth generation) | 76k | 1.1% | 39.5 | 17.4% | Car type |
| 68 | NNissan GT-R | 76k | 0.5% | 35.5 | 37.0% | Car type |
| 69 | BBMW X5 (E53) | 75k | 0.8% | 35.2 | 23.7% | Car type |
| 70 | BBMW M3 | 74k | 0.4% | 32.9 | 43.5% | Car type |
| 71 | VVolkswagen Passat | 73k | 0.6% | 39.2 | 33.5% | Car type |
| 72 | TToyota Avensis | 72k | 3.9% | 40.5 | 46.1% | Car type |
| 73 | TToyota Camry | 72k | 0.3% | 37.4 | 46.0% | Car type |
| 74 | ŠŠkoda Kodiaq | 72k | 0.7% | 46.4 | 18.2% | Car type |
| 75 | VVolkswagen ID.4 | 71k | 1.6% | 39.5 | 37.6% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Finland and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Finland?
Electric car currently leads with an estimated audience of 834k people in Finland.