How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Finland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Finland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Finland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Finland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | DDentistry | 295k | 0.2% | 46.0 | 70.4% | Field of study |
| 52 | SSales management | 291k | 0.8% | 41.4 | 65.6% | Field of study |
| 53 | AAccounting | 288k | 0.2% | 42.3 | 64.9% | Field of study |
| 54 | PPedagogy | 283k | 0.4% | 43.5 | 83.4% | Field of study |
| 55 | SSpirituality | 283k | 0.2% | 40.7 | 74.0% | Field of study |
| 56 | PPerforming arts | 281k | 0.2% | 46.3 | 62.6% | Field of study |
| 57 | PProduct design | 274k | 0.3% | 44.8 | 66.3% | Field of study |
| 58 | SSoftware engineering | 267k | 0.3% | 40.2 | 49.3% | Field of study |
| 59 | CCreative writing | 267k | 0.2% | 41.3 | 75.6% | Field of study |
| 60 | EEthics | 266k | 0.1% | 38.2 | 56.0% | Field of study |
| 61 | AArchitectural engineering | 263k | 0.6% | 45.7 | 40.3% | Field of study |
| 62 | MMaster's degree | 260k | 0.2% | 38.0 | 63.7% | Field of study |
| 63 | IInvestment banking | 259k | 0.2% | 45.8 | 50.7% | Field of study |
| 64 | NNews broadcasting | 258k | 0.1% | 43.9 | 64.7% | Field of study |
| 65 | IIndustrial design | 255k | 0.1% | 42.0 | 58.2% | Field of study |
| 66 | HHumanities | 255k | 0.1% | 46.1 | 60.1% | Field of study |
| 67 | CComputer security | 255k | 0.3% | 46.2 | 49.3% | Field of study |
| 68 | VVocational education | 248k | 0.3% | 45.0 | 71.3% | Field of study |
| 69 | SSoftware development | 243k | 0.4% | 40.4 | 49.0% | Field of study |
| 70 | IInvestment management | 242k | 0.2% | 48.3 | 48.7% | Field of study |
| 71 | AAnimal husbandry | 238k | 0.2% | 42.1 | 50.4% | Field of study |
| 72 | CComputer programming | 233k | 0.2% | 39.5 | 49.5% | Field of study |
| 73 | BBrand management | 231k | 0.3% | 41.6 | 73.1% | Field of study |
| 74 | SSocial work | 227k | 0.5% | 42.9 | 84.7% | Field of study |
| 75 | BBusiness administration | 226k | 0.4% | 41.5 | 68.0% | Field of study |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular field of studies compiled?
Rascasse aggregates anonymized search-behavior signals across Finland and ranks each field of study by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest field of study in Finland?
Entrepreneurship currently leads with an estimated audience of 1.7M people in Finland.