A data profile of the people who buy, follow and care about Frida Kahlo in France — modelled from more than twelve digital signal sources. Frida Kahlo has an estimated audience of 2,283,956 people in France.
The average Frida Kahlo fan in France is 43.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Niki de Saint Phalle, Yayoi Kusama, Henri Matisse, with strongest over-indexing on Niki de Saint Phalle (39.41× the country average).
Demographically, the Frida Kahlo audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Frida Kahlo fan in France is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Niki de Saint Phalle.
The key figures that characterise the Frida Kahlo profile in France.
69.2% are female, 30.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.9 |
| Estimated audience size | 2,283,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Frida Kahlo audience comes from France.
| Country | Share |
|---|---|
| United States | 17.8% |
| Mexico | 9.5% |
| France | 8.7% |
Where the Frida Kahlo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~200K | 1.18× | |
| 02 | Occitanie | ~200K | 1.15× | |
| 03 | Île-de-France | ~400K | 1.06× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.06× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 06 | Centre-Val de Loire | ~90K | 0.99× | |
| 07 | Pays de la Loire | ~100K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~90K | 0.98× | |
| 09 | Grand Est | ~200K | 0.97× | |
| 10 | Brittany | ~100K | 0.96× | |
| 11 | Hauts-de-France | ~200K | 0.95× | |
| 12 | Normandy | ~100K | 0.93× | |
| 13 | Corsica | ~9K | 0.78× |
The strongest cross-interests of the Frida Kahlo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louise Bourgeois | Arts & Culture | 44.95× | ||
| 02 | André Breton | Literature | 43.08× | ||
| 03 | Niki de Saint Phalle | Arts & Culture | 39.41× | ||
| 04 | MoMA PS1 | Arts & Culture | 37.73× | ||
| 05 | Man Ray | Arts & Culture | 29.59× | ||
| 06 | Henri Matisse | Arts & Culture | 28.75× | ||
| 07 | Salvador Dalí | Arts & Culture | 24.51× | ||
| 08 | Jean-Michel Basquiat | Arts & Culture | 21.10× | ||
| 09 | Yayoi Kusama | Arts & Culture | 21.01× | ||
| 10 | Frida | Movies & TV | 17.87× | ||
| 11 | Solomon R. Guggenheim Museum | Arts & Culture | 16.75× | ||
| 12 | Gustav Klimt | Arts & Culture | 16.23× | ||
| 13 | David Hockney | Arts & Culture | 15.03× | ||
| 14 | Andy Warhol | Arts & Culture | 13.95× | ||
| 15 | Keith Haring | Arts & Culture | 10.44× | ||
| 16 | Banksy | Arts & Culture | 7.85× | ||
| 17 | Ticketmaster | Travel & Leisure | 3.05× | ||
| 18 | Food | Food & Beverages | 2.32× | ||
| 19 | Arts and music | Arts & Culture | 2.13× | ||
| 20 | Movies | Movies & TV | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.45× | |
| Design Affinity | PREMIUM | 1.45× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Risk Appetite | THRILL | 1.04× | |
| DIY Mentality | THRILL | 1.05× |
Frida Kahlo has an estimated audience of 2,283,956 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
69.2% of Frida Kahlo fans are female, 30.8% are male, with an average age of 43.9 years.
Frida Kahlo fans show strongest brand affinity for Niki de Saint Phalle (39.41×), Yayoi Kusama (21.01×), and Henri Matisse (28.75×) over the country average.
Frida Kahlo fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Frida Kahlo itself, the audience over-indexes on Yayoi Kusama (21.01×), Henri Matisse (28.75×), Louise Bourgeois (44.95×), and David Hockney (15.03×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Frida Kahlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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