A data profile of the people who buy, follow and care about Vinted in France — modelled from more than twelve digital signal sources. Vinted has an estimated audience of 5,506,060 people in France.
The average Vinted fan in France is 35.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (257.37× the country average).
Demographically, the Vinted audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vinted fan in France is more female, around 35.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Vinted profile in France.
65.2% are female, 34.8% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 35.8 |
| Estimated audience size | 5,506,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 17% |
Where the Vinted audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~600K | 1.19× | |
| 02 | Brittany | ~300K | 1.12× | |
| 03 | Normandy | ~300K | 1.12× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 1.12× | |
| 05 | Centre-Val de Loire | ~200K | 1.09× | |
| 06 | Pays de la Loire | ~300K | 1.08× | |
| 07 | Occitanie | ~500K | 1.06× | |
| 08 | Nouvelle-Aquitaine | ~500K | 1.03× | |
| 09 | Auvergne-Rhône-Alpes | ~600K | 1.02× | |
| 10 | Grand Est | ~400K | 1.00× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.88× | |
| 12 | Île-de-France | ~700K | 0.74× | |
| 13 | Corsica | ~10K | 0.55× |
The strongest cross-interests of the Vinted audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 257.37× | ||
| 02 | Selfridges | Shopping | 219.60× | ||
| 03 | Paul George | Sports | 46.74× | ||
| 04 | Christmas Gift | Kids & Family | 24.33× | ||
| 05 | Christmas tree | Kids & Family | 23.19× | ||
| 06 | Plants vs. Zombies | Games | 20.29× | ||
| 07 | Girl power | Politics & Society | 17.45× | ||
| 08 | Sustainable products | Politics & Society | 12.88× | ||
| 09 | Sexology | Kids & Family | 10.34× | ||
| 10 | Breast Cancer awareness | Health | 10.18× | ||
| 11 | Bohemian style | Fashion & Accessoires | 6.04× | ||
| 12 | Flea market | Home & Garden | 4.69× | ||
| 13 | Zoom lens | Technology & Electronics | 4.48× | ||
| 14 | Broadcasting of sports events | Movies & TV | 4.44× | ||
| 15 | Kitchen garden | Home & Garden | 4.27× | ||
| 16 | Boho-chic | Fashion & Accessoires | 4.18× | ||
| 17 | Scandinavian design | Home & Garden | 4.11× | ||
| 18 | Sex and the City | Movies & TV | 3.30× | ||
| 19 | Organic food | Food & Beverages | 1.78× | ||
| 20 | Monoprix | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.02× | |
| Travelling | THRILL | 2.31× | |
| Sustainability | BALANCE | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.91× | |
| DIY Mentality | THRILL | 0.92× |
Vinted's target market in France covers an estimated 5,506,060 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.2% of the Vinted audience are female, 34.8% are male, with an average age of 35.8 years.
Vinted fans show strongest brand affinity for Love & Sex (257.37×), Christmas Gift (24.33×), and Christmas tree (23.19×) over the country average.
Vinted fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Vinted itself, the audience over-indexes on Christmas Gift (24.33×), Christmas tree (23.19×), Sustainable products (12.88×), and Girl power (17.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vinted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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