A data profile of the people who buy, follow and care about BBC Radio in United Kingdom — modelled from more than twelve digital signal sources. BBC Radio has an estimated audience of 3,678,903 people in United Kingdom.
The average BBC Radio fan in United Kingdom is 44.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Demographically, the BBC Radio audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Creativity, Spirituality.
The key figures that characterise the BBC Radio profile in United Kingdom.
53.4% are female, 46.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.9 |
| Estimated audience size | 3,678,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
Where the BBC Radio audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 1.26× | |
| 02 | North West | ~500K | 1.22× | |
| 03 | England | ~3M | 1.15× | |
| 04 | Greater London | ~500K | 1.14× | |
| 05 | East of England | ~400K | 1.07× | |
| 06 | East Midlands | ~300K | 1.07× | |
| 07 | South East | ~500K | 1.03× | |
| 08 | Scotland | ~300K | 0.99× | |
| 09 | Wales | ~200K | 0.95× | |
| 10 | Northern Ireland | ~100K | 0.93× | |
| 11 | North East | ~100K | 0.83× | |
| 12 | Yorkshire and the Humber | ~200K | 0.77× | |
| 13 | West Midlands | ~100K | 0.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.05× | |
| Spirituality | BALANCE | 1.02× | |
| Tradition | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.86× | |
| Career Orientation | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BBC Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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