Channel 4 Audience in United Kingdom
Channel 4 has an estimated audience of 11,802,014 people in United Kingdom. 59.5% are female, 40.5% are male, average age 42.8. Top regions: England, South East, North West. Top brand affinities: Mission: Impossible, Sky Go, Channel 4 News, E4 (TV channel), 4oD.
The average Channel 4 fan in United Kingdom is 42.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, North West. Top brand affinities include Mission: Impossible, Sky Go, Channel 4 News, with strongest over-indexing on Mission: Impossible (1.78× the country average). Demographically, the Channel 4 audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Channel 4 fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.8 |
| Estimated audience size | 11,802,014 |
Audience persona
The typical Channel 4 fan in United Kingdom is more female, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Mission: Impossible.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,851,511 | 1.46× |
| South East | 1,784,415 | 1.13× |
| North West | 1,507,748 | 1.2× |
| Greater London | 1,504,852 | 0.98× |
| South West | 1,329,290 | 1.37× |
| East of England | 1,161,783 | 1.08× |
| East Midlands | 920,816 | 1.11× |
| Scotland | 886,131 | 0.83× |
| Yorkshire and the Humber | 710,062 | 0.75× |
| Wales | 692,691 | 1.03× |
| North East | 351,076 | 0.76× |
| West Midlands | 319,348 | 0.63× |
| Northern Ireland | 247,077 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mission: Impossible | 1.78× | Movies & TV |
| Sky Go | 1.51× | Movies & TV |
| Channel 4 News | 2.23× | Movies & TV |
| E4 (TV channel) | 1.62× | Movies & TV |
| 4oD | 1.67× | Movies & TV |
| Hollyoaks | 1.76× | Movies & TV |
| Alan Carr | 1.58× | Movies & TV |
| Peep Show (TV series) | 2.2× | Movies & TV |
| Earthquake (comedian) | 1.67× | Movies & TV |
| Richard Ayoade | 2.04× | Movies & TV |
| CBBC (TV channel) | 1.51× | Movies & TV |
| Jonathan Ross | 1.62× | Movies & TV |
| Midsomer Murders | 1.61× | Movies & TV |
| Jimmy Carr | 1.66× | Movies & TV |
| David Lammy | 1.59× | Politics & Society |
| Graham Linehan | 2.25× | Movies & TV |
| The Daily Mash | 1.52× | News |
| Louis Theroux | 1.55× | Movies & TV |
| Michael Palin | 1.71× | Movies & TV |
| BBC Radio 6 Music | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.06 |
| Convenience Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Extroversion | THRILL | 1.01 |
| Indulgence | JOY | 1 |
| Healthy Lifestyle | BALANCE | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.4% |
| United States | 24.7% |
| Canada | 3.6% |
See Channel 4 audiences in other countries
More Movies & TV audiences in United Kingdom
- BBC (17,146,663)
- BBC Sport (16,642,974)
- BBC iPlayer (13,183,360)
- BBC News (11,721,078)
- Netflix (11,621,911)
Frequently asked questions
How many fans does Channel 4 have in United Kingdom?
Channel 4 has an estimated audience of 11,802,014 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Channel 4 fans?
59.5% of Channel 4 fans are female, 40.5% are male, with an average age of 42.8 years.
Which brands do Channel 4 fans like most?
Channel 4 fans show strongest brand affinity for Mission: Impossible (1.78×), Sky Go (1.51×), and Channel 4 News (2.23×) over the country average.
Where do Channel 4 fans live in United Kingdom?
Channel 4 fans in United Kingdom are most concentrated in England (reach 8,851,511), South East (reach 1,784,415), and North West (reach 1,507,748). These three regions account for the largest share of the active audience.
What other brands do Channel 4 fans also like?
Beyond Channel 4 itself, the audience over-indexes on Sky Go (1.51×), Channel 4 News (2.23×), E4 (TV channel) (1.62×), and 4oD (1.67×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Channel 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.