A data profile of the people who buy, follow and care about Channel 4 in United Kingdom — modelled from more than twelve digital signal sources. Channel 4 has an estimated audience of 11,799,916 people in United Kingdom.
The average Channel 4 fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Sky Go, Channel 4 News, E4 (TV channel), with strongest over-indexing on Sky Go (1.51× the country average).
Demographically, the Channel 4 audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Channel 4 fan in United Kingdom is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Sky Go.
The key figures that characterise the Channel 4 profile in United Kingdom.
59.5% are female, 40.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.8 |
| Estimated audience size | 11,799,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Channel 4 audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 47.9% |
| United States | 24.5% |
| Canada | 3.6% |
Where the Channel 4 audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~9M | 1.46× | |
| 02 | South West | ~1.5M | 1.37× | |
| 03 | North West | ~1.5M | 1.19× | |
| 04 | South East | ~2M | 1.13× | |
| 05 | East Midlands | ~900K | 1.11× | |
| 06 | East of England | ~1M | 1.08× | |
| 07 | Wales | ~700K | 1.03× | |
| 08 | Greater London | ~1.5M | 0.98× | |
| 09 | Scotland | ~900K | 0.83× | |
| 10 | North East | ~400K | 0.77× | |
| 11 | Yorkshire and the Humber | ~700K | 0.75× | |
| 12 | Northern Ireland | ~200K | 0.68× | |
| 13 | West Midlands | ~300K | 0.63× |
The strongest cross-interests of the Channel 4 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Graham Linehan | Movies & TV | 2.25× | ||
| 02 | Channel 4 News | Movies & TV | 2.23× | ||
| 03 | Peep Show (TV series) | Movies & TV | 2.20× | ||
| 04 | Richard Ayoade | Movies & TV | 2.04× | ||
| 05 | Mission: Impossible | Movies & TV | 1.78× | ||
| 06 | Hollyoaks | Movies & TV | 1.76× | ||
| 07 | Michael Palin | Movies & TV | 1.71× | ||
| 08 | 4oD | Movies & TV | 1.67× | ||
| 09 | Earthquake (comedian) | Movies & TV | 1.67× | ||
| 10 | Jimmy Carr | Movies & TV | 1.66× | ||
| 11 | Jimmy Kimmel | Movies & TV | 1.64× | ||
| 12 | E4 (TV channel) | Movies & TV | 1.62× | ||
| 13 | Jonathan Ross | Movies & TV | 1.62× | ||
| 14 | Midsomer Murders | Movies & TV | 1.61× | ||
| 15 | David Lammy | Politics & Society | 1.59× | ||
| 16 | Alan Carr | Movies & TV | 1.58× | ||
| 17 | BBC Radio 6 Music | Music & Radio | 1.53× | ||
| 18 | The Daily Mash | News | 1.52× | ||
| 19 | Sky Go | Movies & TV | 1.51× | ||
| 20 | CBBC (TV channel) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.10× | |
| Spirituality | BALANCE | 1.06× | |
| Extroversion | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Risk Appetite | THRILL | 0.91× | |
| Travelling | THRILL | 0.91× |
Channel 4 has an estimated audience of 11,799,916 people in United Kingdom, concentrated in England and South East.
59.5% of Channel 4 fans are female, 40.5% are male, with an average age of 42.8 years.
Channel 4 fans show strongest brand affinity for Sky Go (1.51×), Channel 4 News (2.23×), and E4 (TV channel) (1.62×) over the country average.
Channel 4 fans in United Kingdom are most concentrated in England (reach ~9M), South East (reach ~2M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Channel 4 itself, the audience over-indexes on Channel 4 News (2.23×), E4 (TV channel) (1.62×), Mission: Impossible (1.78×), and 4oD (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Channel 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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