A data profile of the people who buy, follow and care about Slimming World in United Kingdom — modelled from more than twelve digital signal sources. Slimming World has an estimated audience of 2,693,626 people in United Kingdom.
The average Slimming World fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, East of England, Yorkshire and the Humber.
Top brand affinities include Mounjaro, Weight Watchers, Diet food, with strongest over-indexing on Mounjaro (3.68× the country average).
Demographically, the Slimming World audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Slimming World fan in United Kingdom is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Mounjaro.
The key figures that characterise the Slimming World profile in United Kingdom.
87.6% are female, 12.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 87.6% |
| Male | 12.4% |
| Average age | 43.0 |
| Estimated audience size | 2,693,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 24% |
Where the Slimming World audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.35× | |
| 02 | Wales | ~200K | 1.30× | |
| 03 | Yorkshire and the Humber | ~300K | 1.29× | |
| 04 | North East | ~100K | 1.19× | |
| 05 | East of England | ~300K | 1.16× | |
| 06 | England | ~2M | 1.01× | |
| 07 | East Midlands | ~200K | 0.93× | |
| 08 | Scotland | ~200K | 0.90× | |
| 09 | South West | ~200K | 0.79× | |
| 10 | Northern Ireland | ~70K | 0.79× | |
| 11 | South East | ~300K | 0.74× | |
| 12 | North West | ~200K | 0.56× |
The strongest cross-interests of the Slimming World audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weight Watchers | Food & Beverages | 7.75× | ||
| 02 | Ketosis | Health | 4.79× | ||
| 03 | Diet food | Food & Beverages | 4.17× | ||
| 04 | Low-carbohydrate diet | Food & Beverages | 3.85× | ||
| 05 | Mounjaro | Health | 3.68× | ||
| 06 | Plus-size clothing | Fashion & Accessoires | 3.33× | ||
| 07 | Calorie | Food & Beverages | 3.06× | ||
| 08 | Diabetes mellitus awareness | Health | 2.93× | ||
| 09 | CeX (company) | Technology & Electronics | 2.69× | ||
| 10 | Gluten-free diet | Food & Beverages | 2.40× | ||
| 11 | Personal trainer | Sports | 2.10× | ||
| 12 | Weight loss (Fitness And wellness) | Health | 2.04× | ||
| 13 | Daily Star (United Kingdom) | News | 1.88× | ||
| 14 | Daily Express (Sabah) | News | 1.86× | ||
| 15 | Newcast | Business & Career | 1.81× | ||
| 16 | Carbohydrate | Health | 1.68× | ||
| 17 | Sunday | Home & Garden | 1.55× | ||
| 18 | Week | Business & Career | 1.54× | ||
| 19 | Daily Express | News | 1.53× | ||
| 20 | Christmas | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Spirituality | BALANCE | 1.45× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| DIY Mentality | THRILL | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× |
Slimming World has an estimated audience of 2,693,626 people in United Kingdom, concentrated in England and East of England.
87.6% of Slimming World fans are female, 12.4% are male, with an average age of 43.0 years.
Slimming World fans show strongest brand affinity for Mounjaro (3.68×), Weight Watchers (7.75×), and Diet food (4.17×) over the country average.
Slimming World fans in United Kingdom are most concentrated in England (reach ~2M), East of England (reach ~300K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Slimming World itself, the audience over-indexes on Weight Watchers (7.75×), Diet food (4.17×), CeX (company) (2.69×), and Calorie (3.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Slimming World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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