How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | CCapitoline Museums | 75k | 7.7% | 46.3 | 71.3% | Museum |
| 77 | SSan Francisco Museum of Modern Art | 74k | 3.7% | 40.0 | 57.4% | Museum |
| 78 | KKelvingrove Art Gallery and Museum | 73k | 23.7% | 43.4 | 75.1% | Museum |
| 79 | SSan Diego Natural History Museum | 73k | 6.2% | 42.1 | 51.5% | Museum |
| 80 | VVitra Design Museum | 72k | 5.1% | 43.7 | 58.2% | Museum |
| 81 | MMuseo del Prado | 71k | 2.0% | 44.9 | 63.0% | Museum |
| 82 | EEgyptian Museum | 70k | 4.8% | 47.7 | 52.6% | Museum |
| 83 | MMoMA PS1 | 70k | 5.3% | 45.2 | 51.3% | Museum |
| 84 | CCalifornia Science Center | 70k | 5.5% | 39.2 | 48.6% | Museum |
| 85 | TTsUM (Moscow) | 69k | 1.2% | 36.4 | 54.4% | Museum |
| 86 | CChinese surname | 67k | 1.1% | 40.4 | 62.6% | Museum |
| 87 | NNational September 11 Memorial & Museum | 66k | 3.7% | 43.8 | 57.3% | Museum |
| 88 | AAshmolean Museum | 64k | 32.4% | 48.5 | 69.8% | Museum |
| 89 | FField Museum of Natural History | 63k | 4.8% | 40.9 | 60.1% | Museum |
| 90 | TThe Gettysburg Museum Of History | 62k | 8.1% | 39.1 | 70.4% | Museum |
| 91 | NNational Museum of American History | 62k | 5.2% | 39.2 | 56.2% | Museum |
| 92 | MMori Art Museum | 62k | 1.8% | 49.5 | 18.7% | Museum |
| 93 | SStedelijk Museum Amsterdam | 62k | 5.8% | 45.4 | 62.4% | Museum |
| 94 | VVatican Museums | 61k | 2.8% | 46.0 | 57.7% | Museum |
| 95 | CChicago History Museum | 59k | 6.5% | 41.5 | 60.4% | Museum |
| 96 | CCanadian Museum of History | 59k | 5.3% | 41.4 | 63.2% | Museum |
| 97 | Mmuseo reina sofía | 57k | 5.1% | 41.1 | 81.1% | Museum |
| 98 | KKunsthistorisches Museum | 55k | 3.4% | 36.4 | 59.6% | Museum |
| 99 | DDDR Museum | 53k | 13.1% | 46.7 | 47.9% | Museum |
| 100 | MMusée du Louvre | 53k | 4.9% | 40.6 | 67.2% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular museums compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest museum in United Kingdom?
British Museum currently leads with an estimated audience of 3.4M people in United Kingdom.