How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | SShakespeare's sonnets | 82k | 9.5% | 48.5 | 58.8% | Novel |
| 52 | LLady of the Lake | 78k | 15.3% | 45.9 | 60.0% | Novel |
| 53 | GGulliver's Travels | 78k | 8.1% | 34.8 | 66.1% | Novel |
| 54 | TTravel Deals | 76k | 11.3% | 36.9 | 50.2% | Novel |
| 55 | OOne Hundred Years of Solitude | 72k | 6.3% | 25.8 | 50.3% | Novel |
| 56 | TThe Famous Five (series) | 68k | 40.5% | 47.9 | 86.4% | Novel |
| 57 | SSalome (opera) | 66k | 4.8% | — | — | Novel |
| 58 | DDeath of a Salesman | 65k | 10.4% | 32.0 | 48.7% | Novel |
| 59 | WW. B. Yeats | 64k | 26.1% | 46.8 | 45.5% | Novel |
| 60 | TThe Picture of Dorian Gray | 63k | 5.0% | 24.8 | 82.5% | Novel |
| 61 | SScottish castles | 63k | 100.0% | 45.8 | 74.6% | Novel |
| 62 | BBook Lovers | 59k | 5.0% | 35.6 | 63.7% | Novel |
| 63 | BBhagavad Gita | 58k | 1.7% | 45.1 | 53.7% | Novel |
| 64 | LLe Cid | 57k | 4.8% | — | — | Novel |
| 65 | ZZen and the Art of Motorcycle Maintenance | 53k | 15.1% | 44.1 | 100.0% | Novel |
| 66 | TThe Silmarillion | 53k | 8.9% | 37.9 | 41.4% | Novel |
| 67 | TThe Pilgrimage | 49k | 28.2% | 27.3 | 72.9% | Novel |
| 68 | MMabinogion | 49k | 44.0% | 34.0 | 48.3% | Novel |
| 69 | SSpamalot | 46k | 10.8% | 47.3 | 53.4% | Novel |
| 70 | TThe Pillars of the Earth | 45k | 5.3% | 53.7 | 49.2% | Novel |
| 71 | LLean In | 45k | 9.3% | 46.2 | 80.7% | Novel |
| 72 | BBook of Common Prayer | 42k | 15.6% | 55.1 | 79.7% | Novel |
| 73 | TThe Vampire Chronicles | 41k | 3.6% | 42.3 | 70.6% | Novel |
| 74 | TThe Girl on the Train (novel) | 40k | 54.3% | 49.7 | 81.9% | Novel |
| 75 | TThe Call of the Wild | 38k | 2.6% | 32.8 | 48.9% | Novel |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular novels compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each novel by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest novel in United Kingdom?
The White Company currently leads with an estimated audience of 4.6M people in United Kingdom.