A data profile of the people who buy, follow and care about Vinted in United Kingdom — modelled from more than twelve digital signal sources. Vinted has an estimated audience of 3,148,370 people in United Kingdom.
The average Vinted fan in United Kingdom is 36.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Do it yourself (DIY), Vintage clothing, Donald Trump, with strongest over-indexing on Do it yourself (DIY) (1.98× the country average).
Demographically, the Vinted audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vinted fan in United Kingdom is more female, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Vinted profile in United Kingdom.
64.1% are female, 35.9% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 36.0 |
| Estimated audience size | 3,148,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 19% |
Where the Vinted audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.35× | |
| 02 | Wales | ~200K | 1.20× | |
| 03 | West Midlands | ~200K | 1.20× | |
| 04 | East of England | ~300K | 1.17× | |
| 05 | Northern Ireland | ~100K | 1.08× | |
| 06 | North East | ~100K | 1.04× | |
| 07 | Scotland | ~300K | 1.03× | |
| 08 | South West | ~200K | 0.95× | |
| 09 | South East | ~400K | 0.94× | |
| 10 | East Midlands | ~200K | 0.85× | |
| 11 | England | ~2M | 0.69× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Vinted audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acne Studios | Fashion & Accessoires | 6.33× | ||
| 02 | Smallville | Movies & TV | 5.72× | ||
| 03 | Bohemianism | Fashion & Accessoires | 4.81× | ||
| 04 | Sustainable clothing | Fashion & Accessoires | 4.14× | ||
| 05 | CC cream | Beauty & Wellness | 3.53× | ||
| 06 | Bohemian style | Fashion & Accessoires | 3.01× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 2.98× | ||
| 08 | Uniqlo | Shopping | 2.41× | ||
| 09 | Art exhibition | Arts & Culture | 2.39× | ||
| 10 | Philanthropy | Arts & Culture | 2.21× | ||
| 11 | Donald Trump | Politics & Society | 2.20× | ||
| 12 | Livemusic | Music & Radio | 2.02× | ||
| 13 | Activism | Politics & Society | 2.02× | ||
| 14 | Costa Coffee | Food & Beverages | 2.00× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 16 | Contemporary art | Arts & Culture | 1.87× | ||
| 17 | Fine art | Business & Career | 1.86× | ||
| 18 | Museum | Arts & Culture | 1.85× | ||
| 19 | Organic food | Food & Beverages | 1.81× | ||
| 20 | Superman | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.20× | |
| Travelling | THRILL | 1.65× | |
| Individualism | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.94× | |
| Social Media Usage | JOY | 1.01× |
Vinted's target market in United Kingdom covers an estimated 3,148,370 people, concentrated in England and South East.
64.1% of the Vinted audience are female, 35.9% are male, with an average age of 36.0 years.
Vinted fans show strongest brand affinity for Do it yourself (DIY) (1.98×), Vintage clothing (2.98×), and Donald Trump (2.2×) over the country average.
Vinted fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vinted itself, the audience over-indexes on Vintage clothing (2.98×), Donald Trump (2.2×), Acne Studios (6.33×), and Bohemianism (4.81×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vinted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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