A data profile of the people who buy, follow and care about Yorkshire Evening Post in United Kingdom — modelled from more than twelve digital signal sources. Yorkshire Evening Post has an estimated audience of 1,460,871 people in United Kingdom.
The average Yorkshire Evening Post fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Heart (novel), The Mirror (1975 film), Rings of Saturn, with strongest over-indexing on Heart (novel) (6.03× the country average).
Demographically, the Yorkshire Evening Post audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Yorkshire Evening Post fan in United Kingdom is more female, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Heart (novel).
The key figures that characterise the Yorkshire Evening Post profile in United Kingdom.
60.2% are female, 39.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.6 |
| Estimated audience size | 1,460,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Yorkshire Evening Post audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 90.5% |
| United States | 3.3% |
| Australia | 1.1% |
Where the Yorkshire Evening Post audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~900K | 7.25× | |
| 02 | England | ~1M | 3.15× | |
| 03 | Northern Ireland | ~30K | 0.58× | |
| 04 | Wales | ~40K | 0.46× | |
| 05 | North East | ~20K | 0.36× | |
| 06 | Scotland | ~50K | 0.35× | |
| 07 | East Midlands | ~30K | 0.34× | |
| 08 | South West | ~30K | 0.26× | |
| 09 | East of England | ~30K | 0.22× | |
| 10 | North West | ~30K | 0.21× | |
| 11 | South East | ~40K | 0.19× | |
| 12 | West Midlands | ~10K | 0.18× |
The strongest cross-interests of the Yorkshire Evening Post audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mirror (1975 film) | Movies & TV | 7.00× | ||
| 02 | Closer (2004 film) | Movies & TV | 6.05× | ||
| 03 | Heart (novel) | Literature | 6.03× | ||
| 04 | Rings of Saturn | Travel & Leisure | 5.97× | ||
| 05 | Tuesday | Kids & Family | 5.94× | ||
| 06 | Exhibition game | Games | 5.92× | ||
| 07 | Very Important Person | Politics & Society | 5.71× | ||
| 08 | Haven (TV series) | Movies & TV | 5.12× | ||
| 09 | Top-level domain | Technology & Electronics | 4.97× | ||
| 10 | Wednesday | Home & Garden | 4.03× | ||
| 11 | Short Message Service | Technology & Electronics | 3.37× | ||
| 12 | Daily Star (United Kingdom) | News | 3.16× | ||
| 13 | Week | Business & Career | 3.14× | ||
| 14 | Saturday | Home & Garden | 2.88× | ||
| 15 | Revolution (TV series) | Movies & TV | 2.79× | ||
| 16 | Yorkshire | Travel & Leisure | 2.49× | ||
| 17 | Sky Bet | Games | 2.13× | ||
| 18 | TK Maxx | Shopping | 2.05× | ||
| 19 | Daily Express | News | 1.72× | ||
| 20 | Daily Mirror | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.14× | |
| Creativity | OPEN | 1.08× | |
| Convenience Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Mindfulness | BALANCE | 0.88× | |
| Urban Lifestyle | OPEN | 0.88× |
Yorkshire Evening Post has an estimated audience of 1,460,871 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
60.2% of Yorkshire Evening Post fans are female, 39.8% are male, with an average age of 45.6 years.
Yorkshire Evening Post fans show strongest brand affinity for Heart (novel) (6.03×), The Mirror (1975 film) (7×), and Rings of Saturn (5.97×) over the country average.
Yorkshire Evening Post fans in United Kingdom are most concentrated in England (reach ~1M), Yorkshire and the Humber (reach ~900K), and Scotland (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Yorkshire Evening Post itself, the audience over-indexes on The Mirror (1975 film) (7×), Rings of Saturn (5.97×), Exhibition game (5.92×), and Tuesday (5.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Yorkshire Evening Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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