How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Ireland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Ireland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Ireland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Ireland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | LLand Rover Defender | 64k | 0.8% | 42.6 | 33.5% | Car type |
| 77 | VVolvo XC60 | 63k | 0.5% | 41.4 | 33.3% | Car type |
| 78 | ŠŠkoda Superb | 63k | 0.7% | 42.0 | 34.5% | Car type |
| 79 | TToyota Auris | 61k | 1.8% | 49.2 | 43.3% | Car type |
| 80 | AAudi Q5 | 59k | 0.3% | 41.6 | 34.2% | Car type |
| 81 | KKia Sorento | 59k | 0.5% | 45.9 | 44.6% | Car type |
| 82 | NNissan Micra | 56k | 0.7% | 43.7 | 49.7% | Car type |
| 83 | BBMW X1 | 56k | 0.3% | 43.1 | 27.8% | Car type |
| 84 | AAudi Q7 | 56k | 0.5% | 42.3 | 41.2% | Car type |
| 85 | NNissan Leaf | 56k | 0.7% | 42.5 | 32.0% | Car type |
| 86 | RRenault Captur | 56k | 0.5% | 44.2 | 44.5% | Car type |
| 87 | KKia EV6 | 55k | 0.8% | 42.4 | 38.7% | Car type |
| 88 | AAudi R8 | 55k | 0.4% | 38.1 | 23.3% | Car type |
| 89 | AAudi A1 | 55k | 0.6% | 38.9 | 30.9% | Car type |
| 90 | VVolkswagen ID.4 | 55k | 1.2% | 40.8 | 31.6% | Car type |
| 91 | SSkoda Karoq | 54k | 0.7% | 43.1 | 37.3% | Car type |
| 92 | OOpel Corsa | 53k | 0.4% | 43.6 | 43.3% | Car type |
| 93 | PPeugeot 2008 | 53k | 0.3% | 43.2 | 41.1% | Car type |
| 94 | RRenault Clio | 52k | 0.4% | 40.8 | 42.1% | Car type |
| 95 | PPorsche 911 | 52k | 0.2% | 35.1 | 43.7% | Car type |
| 96 | HHonda CR-V | 52k | 0.2% | 44.8 | 32.4% | Car type |
| 97 | AAudi A7 | 52k | 0.7% | 37.7 | 28.9% | Car type |
| 98 | NNissan GT-R | 51k | 0.3% | 34.7 | 30.6% | Car type |
| 99 | FFord Puma | 50k | 0.6% | 39.6 | 37.2% | Car type |
| 100 | TToyota Prius | 50k | 0.5% | 39.3 | 33.7% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Ireland and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Ireland?
Used car currently leads with an estimated audience of 819k people in Ireland.