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Top 100 Spirits in India

This curated ranking covers the 100 largest spirits in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 139 spirits tracked in India, the 100 ranked here account for the largest measured audience reach. Bacardi, Glenfiddich and Chivas Regal lead the list with a combined estimated audience of 4.4M people. Across all 100 entries the average audience size is 160k, and the largest, Bacardi, reaches around 1.7M people in India. Audience size is the estimated number of unique people in India who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Pitú 7.9k 32.3 32.6% Spirits
77 Bacardi cocktail 7.7k 37.4 18.7% Spirits
78 Ricard 7.7k 31.5 32.0% Spirits
79 Svedka Vodka 6.6k 30.3 51.6% Spirits
80 The Botanist (gin) 6.2k 28.3 18.6% Spirits
81 Three Sixty 5.8k 33.0 29.4% Spirits
82 Żubrówka 5.6k 33.3 40.7% Spirits
83 Fever-Tree 5.4k 32.3 31.0% Spirits
84 Deep Eddy Vodka Distillery 4.9k 31.4 50.3% Spirits
85 Fernet-Branca 4.9k 31.7 35.9% Spirits
86 Four Roses 4.9k 30.6 30.7% Spirits
87 Martini & Rossi 4.7k 24.6 15.7% Spirits
88 Zacapa 4.3k 30.2 40.4% Spirits
89 Pinnacle vodka 4.2k 32.2 22.9% Spirits
90 Caorunn Gin 3.1k 26.7 18.3% Spirits
91 Metaxa 2.7k 24.8 37.2% Spirits
92 High West Distillery 2.7k 24.2 28.3% Spirits
93 Sierra Tequila 2.6k 24.7 56.8% Spirits
94 Wild Turkey 101 2.6k 33.0 26.4% Spirits
95 Bumbu 2.4k 32.7 23.7% Spirits
96 Tequila Cazadores 2.2k 30.0 27.1% Spirits
97 Edradour distillery 1.6k 42.1 7.2% Spirits
98 West Cork 1.5k 46.9 60.0% Spirits
99 Chambord Liqueur 1.3k 33.5 36.4% Spirits
100 Moskovskaya 1.1k 33.0 29.4% Spirits

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each spirits by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spirits in India?

Bacardi currently leads with an estimated audience of 1.7M people in India.

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