Top 50 Literature brands in South Korea
This curated ranking covers the 50 largest literature brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,090 literature brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Reading, Culture and Heart (novel) lead the list with a combined estimated audience of 20,127,257 people. Across all 50 entries the average audience size is 2,562,635, and the largest, Reading, reaches around 9,472,593 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each literature brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Reading |
9,472,593 | 1.3% | Lifestyle cluster | Literature |
| 2 |  Culture |
5,767,114 | 0.9% | Lifestyle cluster | Literature |
| 3 |  Heart (novel) |
4,887,550 | 2.2% | Literature | |
| 4 |  Fiction books |
4,819,397 | 1.6% | Literary genre | Literature |
| 5 |  Bookselling |
4,794,845 | 4.2% | Literature | |
| 6 |  Bestseller |
4,195,882 | 4.2% | Literary genre | Literature |
| 7 |  Poetry |
3,801,784 | 1.4% | Field of study | Literature |
| 8 |  Comics |
3,743,951 | 1.4% | Literature | |
| 9 |  Magazines |
3,693,276 | 0.8% | Literature | |
| 10 |  Books |
3,672,612 | 0.8% | Literature | |
| 11 |  Manga |
3,648,779 | 1.7% | Literary genre | Literature |
| 12 |  Webcomic |
3,598,084 | 4.9% | Literature | |
| 13 |  Plays |
3,561,733 | 1.9% | Literature | |
| 14 |  Novel |
3,517,779 | 1.8% | Literature | |
| 15 |  Comic book |
3,517,275 | 2.1% | Literary genre | Literature |
| 16 |  Anime and manga fandom |
3,028,609 | 2.1% | Literary genre | Literature |
| 17 |  Public library |
2,951,925 | 6.0% | Literature | |
| 18 |  Non-fiction books |
2,944,105 | 2.9% | Literary genre | Literature |
| 19 |  Fairy tale |
2,866,873 | 2.4% | Literary genre | Literature |
| 20 |  Short story |
2,819,462 | 2.5% | Literature | |
| 21 |  Picture book |
2,546,879 | 5.7% | Literature | |
| 22 |  Web fiction |
2,502,538 | 6.2% | Literary genre | Literature |
| 23 |  Shōnen manga |
2,393,133 | 3.8% | Literary genre | Literature |
| 24 |  Humour |
2,386,607 | 0.6% | Literary genre | Literature |
| 25 |  Shōjo manga |
2,321,525 | 5.4% | Literary genre | Literature |
| 26 |  History |
2,255,616 | 0.6% | Literature | |
| 27 |  Anime convention |
2,175,986 | 1.8% | Literature | |
| 28 |  Library |
2,091,368 | 1.8% | Literature | |
| 29 |  Otaku |
2,014,963 | 2.6% | Literature | |
| 30 |  Children's literature |
1,953,327 | 3.1% | Literary genre | Literature |
| 31 |  E-books |
1,898,694 | 1.2% | Literature | |
| 32 |  Romance novels |
1,892,905 | 1.1% | Literary genre | Literature |
| 33 |  Crime fiction |
1,792,190 | 2.8% | Literary genre | Literature |
| 34 |  Detective fiction |
1,661,247 | 2.9% | Literary genre | Literature |
| 35 |  Mystery fiction |
1,501,014 | 1.1% | Literary genre | Literature |
| 36 |  Mangaka |
1,459,394 | 4.2% | Literature | |
| 37 |  Writing |
1,416,179 | 1.4% | Literature | |
| 38 |  Author |
1,158,400 | 1.4% | Literature | |
| 39 |  Joke |
1,131,242 | 0.6% | Literature | |
| 40 |  Newspapers |
1,115,039 | 0.6% | Lifestyle cluster | Literature |
| 41 |  Comic strip |
1,098,534 | 4.0% | Literature | |
| 42 |  Bookcase |
1,085,252 | 4.8% | Literature | |
| 43 |  Slice of life |
1,042,090 | 10.8% | Literature | |
| 44 |  Book discussion club |
1,028,425 | 2.8% | Literature | |
| 45 |  Psychological thriller |
977,695 | 1.8% | Literary genre | Literature |
| 46 |  Seinen manga |
894,597 | 2.9% | Literary genre | Literature |
| 47 |  Contemporary romance |
869,600 | 2.0% | Literary genre | Literature |
| 48 |  Publishing |
752,276 | 1.1% | Literature | |
| 49 |  Diary (novel) |
720,636 | 1.4% | Literature | |
| 50 |  Writer |
690,784 | 1.1% | Literature |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each literature brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest literature brand in South Korea?
Reading currently leads with an estimated audience of 9,472,593 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.