Top 50 Music & Radio brands in South Korea

This curated ranking covers the 50 largest music & radio brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 32,093 music & radio brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Live events, K-pop and TALK lead the list with a combined estimated audience of 17,580,190 people. Across all 50 entries the average audience size is 2,376,200, and the largest, Live events, reaches around 8,446,483 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each music & radio brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Live events	8,446,483	1.0%	Lifestyle cluster	Music & Radio
2	K-pop	5,278,916	2.9%	Musical genre	Music & Radio
3	TALK	3,854,791	39.1%	Singer-songwriter	Music & Radio
4	Popular music	3,693,255	1.0%	Musical genre	Music & Radio
5	FM (British band)	3,571,700	48.8%		Music & Radio
6	Pop music	3,458,477	0.8%	Musical genre	Music & Radio
7	Canvas	3,373,534	0.3%	Concert venue	Music & Radio
8	Hip hop music	3,350,764	0.8%	Musical genre	Music & Radio
9	J-pop	3,225,259	3.7%	Musical genre	Music & Radio
10	Korean hip hop	3,206,297	3.0%	Musical genre	Music & Radio
11	Parties	3,161,745	0.8%	TV series	Music & Radio
12	Classical music	3,120,510	1.1%	Musical genre	Music & Radio
13	Ballet	3,106,324	2.1%		Music & Radio
14	Music videos	3,055,839	0.8%		Music & Radio
15	Electronic music	2,899,338	0.7%	Lifestyle cluster	Music & Radio
16	Rock music	2,848,207	0.6%	Musical genre	Music & Radio
17	Dance music	2,843,014	1.5%	Musical genre	Music & Radio
18	Rhythm and blues music	2,710,757	0.8%	Musical genre	Music & Radio
19	Heavy metal music	2,680,433	0.8%	Record label	Music & Radio
20	Jazz music	2,664,765	0.9%	Musical genre	Music & Radio
21	Festival	2,407,355	1.1%		Music & Radio
22	Blues music	2,347,087	0.8%	Musical genre	Music & Radio
23	FM	2,317,610	46.6%		Music & Radio
24	Girls' Generation	2,293,046	4.9%		Music & Radio
25	Concerts	2,279,655	0.7%	Record label	Music & Radio
26	Theatre	2,208,324	0.9%		Music & Radio
27	Singing	2,145,891	1.1%		Music & Radio
28	Fabric (club)	2,064,628	2.1%	Night club	Music & Radio
29	Soul music	2,028,370	0.8%	Musical genre	Music & Radio
30	Nightclubs	1,859,869	0.8%		Music & Radio
31	Guitar	1,711,524	0.9%	Musical instrument	Music & Radio
32	Country music	1,635,561	0.6%	Musical genre	Music & Radio
33	Modern dance	1,505,296	2.9%	Musical genre	Music & Radio
34	CAT	1,445,193	1.5%	Concert venue	Music & Radio
35	Dancehalls	1,430,075	1.1%		Music & Radio
36	Electro (music)	1,410,230	1.0%	Musical genre	Music & Radio
37	Artist	1,387,348	0.9%		Music & Radio
38	Sound	1,352,361	0.5%		Music & Radio
39	Zeta	1,296,122	20.0%	Punk	Music & Radio
40	Rock and roll	1,292,146	0.6%	Musical genre	Music & Radio
41	Cats (musical)	1,270,540	4.0%		Music & Radio
42	Drums	1,266,503	0.9%		Music & Radio
43	East Coast hip hop	1,253,319	1.0%	Musical genre	Music & Radio
44	Musical instrument	1,243,501	0.6%		Music & Radio
45	Bounce music	1,235,344	1.1%	Musical genre	Music & Radio
46	Music festivals	1,200,628	0.7%		Music & Radio
47	Karaoke	1,140,673	2.1%	Musical genre	Music & Radio
48	Kenyan hip hop	1,095,061	1.3%	Musical genre	Music & Radio
49	African-American music	1,073,472	0.6%	Musical genre	Music & Radio
50	Girl group	1,062,906	2.0%	Band	Music & Radio