How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 |  English Cocker Spaniel |
1.4k | 0.1% | 40.9 | 69.4% | Dog breed |
| 77 |  American Eskimo Dog |
1.3k | 0.2% | 43.9 | 74.8% | Dog breed |
| 78 |  Kangal dog |
1.3k | 0.1% | 41.1 | 7.7% | Dog breed |
| 79 |  Norfolk Terrier |
1.3k | 0.3% | 50.1 | 91.0% | Dog breed |
| 80 |  Belgian Shepherd |
1.3k | 0.2% | 42.1 | 63.3% | Dog breed |
| 81 |  Giant Schnauzer |
1.2k | 0.1% | 41.6 | 71.6% | Dog breed |
| 82 |  Portuguese Water Dog |
1.2k | 0.2% | 34.8 | 73.2% | Dog breed |
| 83 |  Miniature Dachshund |
1.2k | 0.3% | 37.3 | 72.3% | Dog breed |
| 84 |  Rat Terrier |
1.1k | 0.1% | 44.1 | 81.3% | Dog breed |
| 85 |  Anatolian Shepherd |
1.1k | 0.2% | 42.2 | 52.9% | Dog breed |
| 86 |  Soft-coated Wheaten Terrier |
1k | 0.2% | 38.4 | 65.3% | Dog breed |
| 87 |  Border Terrier |
1k | 0.1% | 44.3 | 85.6% | Dog breed |
| 88 |  English Setter |
927 | 0.1% | 47.6 | 80.6% | Dog breed |
| 89 |  Affenpinscher |
901 | 0.1% | 44.5 | 80.5% | Dog breed |
| 90 |  Finnish Spitz |
854 | 0.4% | 55.7 | 90.5% | Dog breed |
| 91 |  Tibetan Terrier |
826 | 0.2% | 51.4 | 81.2% | Dog breed |
| 92 |  German Spitz |
824 | 0.1% | 35.6 | 89.1% | Dog breed |
| 93 |  Bearded Collie |
791 | 0.1% | 50.6 | 72.5% | Dog breed |
| 94 |  Australian Kelpie |
772 | 0.1% | 45.6 | 66.7% | Dog breed |
| 95 |  Dutch Shepherd Dog |
763 | 0.2% | 45.5 | 69.7% | Dog breed |
| 96 |  Finnish Lapphund |
709 | 0.2% | 46.9 | 91.4% | Dog breed |
| 97 |  Flat-Coated Retriever |
702 | 0.1% | 42.4 | 79.3% | Dog breed |
| 98 |  Miniature Australian Shepherd |
632 | 0.1% | 46.6 | 74.3% | Dog breed |
| 99 |  Neapolitan Mastiff |
595 | 0.1% | 44.9 | 66.7% | Dog breed |
| 100 |  Chesapeake Bay Retriever |
555 | 0.1% | 45.5 | 75.6% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in South Korea?
Poodle currently leads with an estimated audience of 3.5M people in South Korea.