How to read this list
Rank
Position in the Top 72, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Weekend trips |
18k | 1.0% | 34.1 | 58.0% | Travel type |
| 52 |  Beach house |
14k | 0.1% | 33.0 | 57.6% | Travel type |
| 53 |  Finca |
13k | 0.2% | 47.0 | 56.9% | Travel type |
| 54 |  Whale watching |
13k | 0.3% | 32.6 | 68.0% | Travel type |
| 55 |  Beach Park (water park) |
12k | 0.4% | 34.5 | 92.3% | Travel type |
| 56 |  Chalet |
11k | 0.1% | 45.3 | 61.6% | Travel type |
| 57 |  Economy class |
6.2k | 0.2% | 30.6 | 39.1% | Travel type |
| 58 |  Indoor water park |
5.7k | 0.2% | 26.9 | 73.0% | Travel type |
| 59 |  Boat tour |
4.5k | 0.1% | 51.0 | 55.8% | Travel type |
| 60 |  Circumnavigation |
4.4k | 0.4% | 39.1 | 81.4% | Travel type |
| 61 |  Aircraft spotting |
3.6k | 0.5% | 32.7 | 12.6% | Travel type |
| 62 |  Fishing village |
1.5k | 0.2% | 47.9 | 43.1% | Travel type |
| 63 |  Family Vacations |
349 | 0.0% | 38.7 | 61.5% | Travel type |
| 64 |  Action Park |
347 | 0.0% | 38.0 | 64.6% | Travel type |
| 65 |  Self-guided tour |
324 | 0.0% | 53.1 | 57.0% | Travel type |
| 66 |  Egyptian temple |
196 | 0.2% | 28.4 | 20.3% | Travel type |
| 67 |  Halal tourism |
159 | 0.0% | 46.4 | 48.3% | Travel type |
| 68 |  Art Travel |
148 | 0.1% | 43.9 | 73.9% | Travel type |
| 69 |  Open top bus |
120 | 0.2% | 42.9 | 48.1% | Travel type |
| 70 |  Public aquarium |
95 | 0.0% | 35.4 | 48.5% | Travel type |
| 71 |  Escorted tour |
94 | 0.0% | 33.8 | 60.2% | Travel type |
| 72 |  LGBT tourism |
36 | 0.0% | 34.3 | 51.0% | Travel type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 72 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in South Korea?
Air travel currently leads with an estimated audience of 4.9M people in South Korea.