Top 50 Website / Newspaper / Magazines in South Korea
This curated ranking covers the 50 largest website / newspaper / magazines in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 6,628 website / newspaper / magazines tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Instagram, YouTube and Naver lead the list with a combined estimated audience of 21,537,732 people. Across all 50 entries the average audience size is 1,368,882, and the largest, Instagram, reaches around 8,088,553 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
8,088,553 | 0.7% | Social media | Internet & Social Media |
| 2 |  YouTube |
7,518,320 | 0.4% | Social media | Movies & TV |
| 3 |  Naver |
5,930,859 | 36.9% | Search engine | Internet & Social Media |
| 4 |  Gmail |
5,283,278 | 0.7% | Internet & Social Media | |
| 5 |  Google |
3,158,666 | 0.6% | Search engine | Internet & Social Media |
| 6 |  X |
3,143,087 | 0.5% | Social media | Internet & Social Media |
| 7 |  Pinterest |
2,375,211 | 0.5% | Social media | Internet & Social Media |
| 8 |  Facebook |
2,312,277 | 0.3% | Social media | Internet & Social Media |
| 9 |  KakaoTalk |
2,264,083 | 37.3% | Internet & Social Media | |
| 10 |  G마켓 |
1,609,558 | 96.1% | Shopping | |
| 11 |  Spotify |
1,437,226 | 0.3% | TV / music streaming | Internet & Social Media |
| 12 |  Tumblr |
1,422,197 | 2.1% | Social media | Internet & Social Media |
| 13 |  Pixiv |
1,246,488 | 3.6% | Internet & Social Media | |
| 14 |  GitHub |
1,135,547 | 1.1% | Productivity | Internet & Social Media |
| 15 |  ITunes |
1,047,495 | 1.1% | TV / music streaming | Music & Radio |
| 16 |  WhatsApp |
988,358 | 0.2% | Social media | Internet & Social Media |
| 17 |  Google Maps |
962,283 | 0.2% | Internet & Social Media | |
| 18 |  TikTok |
915,174 | 0.1% | Social media | Internet & Social Media |
| 19 |  Apple TV |
865,534 | 1.0% | TV / music streaming | Movies & TV |
| 20 |  Telegram (software) |
839,099 | 0.5% | Communication | Internet & Social Media |
| 21 |  Line Webtoon |
827,597 | 11.5% | Software | Internet & Social Media |
| 22 |  Agoda.com |
799,091 | 1.9% | Travel website | Travel & Leisure |
| 23 |  Google Calendar |
795,589 | 1.4% | Internet & Social Media | |
| 24 |  PubMed |
722,734 | 1.6% | Search engine | Internet & Social Media |
| 25 |  Mercari |
718,779 | 3.4% | Shopping | |
| 26 |  Kijiji |
680,688 | 4.8% | Shopping | |
| 27 |  Google Flights |
662,513 | 0.5% | Travel & Leisure | |
| 28 |  Bitly |
621,955 | 4.0% | Internet & Social Media | |
| 29 |  Twitch |
598,622 | 0.4% | Social media | Games |
| 30 |  Reddit |
595,616 | 0.3% | Social media | Internet & Social Media |
| 31 |  Algemeen Dagblad |
583,779 | 0.9% | Newspaper | News |
| 32 |  Google Docs |
547,303 | 0.3% | Internet & Social Media | |
| 33 |  Wikipedia |
537,580 | 0.3% | Internet & Social Media | |
| 34 |  Apple Music |
530,911 | 0.7% | TV / music streaming | Music & Radio |
| 35 |  Sarpsborg Arbeiderblad |
528,431 | 2.1% | News | |
| 36 |  Yahoo! Japan |
522,404 | 1.4% | Internet & Social Media | |
| 37 |  Taobao |
488,872 | 1.2% | Marketplace | Shopping |
| 38 |  Discord |
488,862 | 0.6% | Internet & Social Media | |
| 39 |  YouTube Music |
464,080 | 0.3% | TV / music streaming | Internet & Social Media |
| 40 |  National Geographic (magazine) |
441,834 | 1.5% | Travel & Leisure | |
| 41 |  Snapchat |
419,824 | 0.3% | Social media | Internet & Social Media |
| 42 |  Wallpaper |
415,134 | 0.5% | Home & Garden | |
| 43 |  Complex (magazine) |
391,920 | 3.0% | Music & Radio | |
| 44 |  Cricbuzz |
376,967 | 1.1% | Sports | |
| 45 |  Skyscanner |
374,745 | 0.5% | Travel website | Travel & Leisure |
| 46 |  Etsy |
372,347 | 0.4% | Vintage fashion | Fashion & Accessoires |
| 47 |  LinkedIn |
364,253 | 0.2% | Social media | Internet & Social Media |
| 48 |  Yahoo! Finance |
348,860 | 0.5% | Business news | Business & Career |
| 49 |  MLB.com |
341,498 | 1.1% | Sports | |
| 50 |  Flex (magazine) |
338,040 | 3.0% | Bodybuilding | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest website / newspaper / magazine in South Korea?
Instagram currently leads with an estimated audience of 8,088,553 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.