How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | TToyota Hilux | 645k | 2.5% | 40.1 | 24.5% | Car type |
| 27 | MMuscle car | 640k | 1.1% | 30.1 | 18.4% | Car type |
| 28 | HHonda CR-V | 632k | 2.5% | 39.6 | 30.5% | Car type |
| 29 | SSupercar | 581k | 1.0% | 29.7 | 28.3% | Car type |
| 30 | VVolkswagen Tiguan | 579k | 2.0% | 39.0 | 32.7% | Car type |
| 31 | NNissan Navara | 575k | 4.9% | 36.5 | 26.9% | Car type |
| 32 | MMazda2 | 572k | 13.2% | 35.8 | 30.9% | Car type |
| 33 | VVolkswagen Beetle | 559k | 7.0% | 33.3 | 30.6% | Car type |
| 34 | OOmoda | 542k | 7.4% | 37.1 | 30.0% | Car type |
| 35 | VVan | 535k | 1.0% | 37.5 | 25.8% | Car type |
| 36 | CChevrolet Silverado | 526k | 3.9% | 33.9 | 22.4% | Car type |
| 37 | RRange Rover (L322) | 524k | 3.0% | 27.0 | 0.0% | Car type |
| 38 | FFord Fiesta | 504k | 2.9% | 32.9 | 40.2% | Car type |
| 39 | SSEAT Ibiza | 497k | 6.2% | 37.1 | 21.3% | Car type |
| 40 | AAudi Q3 | 489k | 2.4% | 40.3 | 27.6% | Car type |
| 41 | AAudi R8 | 484k | 3.4% | 39.0 | 24.4% | Car type |
| 42 | KKia Sportage | 476k | 2.0% | 39.0 | 34.8% | Car type |
| 43 | SSuzuki Jimny | 472k | 3.7% | 40.6 | 23.5% | Car type |
| 44 | MMazda CX-3 | 472k | 5.9% | 37.5 | 30.8% | Car type |
| 45 | PPorsche 911 | 472k | 2.0% | 28.2 | 26.6% | Car type |
| 46 | CChevrolet Onix | 462k | 7.1% | 39.0 | 28.7% | Car type |
| 47 | CCrossover (automobile) | 450k | 0.6% | 39.4 | 33.2% | Car type |
| 48 | AAudi A3 | 439k | 2.0% | 37.6 | 24.8% | Car type |
| 49 | VVolkswagen Golf | 431k | 2.0% | 35.8 | 24.6% | Car type |
| 50 | VVolkswagen Polo | 415k | 2.2% | 37.2 | 28.6% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Mexico?
SUVs currently leads with an estimated audience of 4.3M people in Mexico.