How to read this list
Rank
Position in the Top 97, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | SSystem Professional | 1.2k | 0.6% | 26.4 | 77.8% | Hair care |
| 52 | HHead & Shoulders | 1k | 0.1% | 35.1 | 62.4% | Hair care |
| 53 | LLee Stafford | 938 | 0.2% | 33.0 | 59.2% | Hair care |
| 54 | MMiss Jessie's | 770 | 0.5% | 26.6 | 100.0% | Hair care |
| 55 | LL'Oréal Professionnel | 532 | 0.0% | 36.9 | 77.5% | Hair care |
| 56 | NNature Box | 198 | 0.2% | 32.4 | 75.5% | Hair care |
| 57 | SSeb Man | 173 | 0.7% | 29.8 | 17.3% | Hair care |
| 58 | GGuhl | 159 | 0.2% | 30.8 | 91.0% | Hair care |
| 59 | GGood Hair Day | 119 | 0.1% | 30.8 | 85.7% | Hair care |
| 60 | CCHI Haircare | 116 | 0.6% | 32.9 | 96.6% | Hair care |
| 61 | WWellaflex | 95 | 0.3% | 26.6 | 76.8% | Hair care |
| 62 | KKMS Hair | 92 | 0.7% | 30.0 | 92.6% | Hair care |
| 63 | AAndis Company | 91 | 2.6% | 27.8 | 18.4% | Hair care |
| 64 | TTaliah Waajid | 86 | 0.1% | 19.8 | 100.0% | Hair care |
| 65 | DDaimon Barber | 86 | 0.7% | 30.7 | 20.4% | Hair care |
| 66 | SSchwarzkopf Live Colour | 80 | 0.2% | 34.6 | 94.2% | Hair care |
| 67 | DDr Grandel | 78 | 0.0% | 34.5 | 92.5% | Hair care |
| 68 | BBronner Bros. | 78 | 0.1% | 33.8 | 27.8% | Hair care |
| 69 | SSchauma | 77 | 0.1% | 32.9 | 72.8% | Hair care |
| 70 | SStylista | 77 | 0.1% | 35.3 | 96.4% | Hair care |
| 71 | KKadus Professional | 77 | 0.3% | 33.6 | 93.6% | Hair care |
| 72 | OOribe Haircare | 76 | 0.4% | 32.9 | 90.2% | Hair care |
| 73 | MModern Salon | 71 | 0.2% | 28.3 | 60.2% | Hair care |
| 74 | LLonda Professional | 69 | 0.1% | 33.4 | 91.4% | Hair care |
| 75 | WWella Shockwaves | 67 | 0.5% | 26.3 | 87.5% | Hair care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hair cares compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Mexico?
Pantene currently leads with an estimated audience of 879k people in Mexico.