How to read this list
Rank
Position in the Top 70, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | SScuba diving | 561k | 1.0% | 37.1 | 40.9% | Travel type |
| 27 | SSpaceflight | 540k | 3.9% | 34.7 | 37.7% | Travel type |
| 28 | RRoad trip | 520k | 0.8% | 35.9 | 40.8% | Travel type |
| 29 | UUrban exploration | 486k | 6.2% | 32.8 | 41.0% | Travel type |
| 30 | FFinca | 472k | 6.7% | 34.0 | 46.0% | Travel type |
| 31 | GGlamping | 412k | 1.3% | 37.7 | 51.9% | Travel type |
| 32 | TTourist attraction | 319k | 1.8% | 31.6 | 50.1% | Travel type |
| 33 | SSailing | 312k | 0.7% | 29.2 | 40.7% | Travel type |
| 34 | FFarmhouse | 290k | 0.6% | 36.7 | 52.0% | Travel type |
| 35 | LLuxury Travel | 262k | 0.5% | 28.1 | 38.8% | Travel type |
| 36 | SSki resort | 260k | 0.3% | 33.5 | 36.0% | Travel type |
| 37 | BBed and breakfast | 221k | 0.6% | 36.4 | 53.6% | Travel type |
| 38 | HHostel | 183k | 0.9% | 32.0 | 55.9% | Travel type |
| 39 | BBeach house | 156k | 1.7% | 37.1 | 50.2% | Travel type |
| 40 | AApartment hotel | 141k | 0.6% | 36.4 | 44.3% | Travel type |
| 41 | SSelf-guided tour | 130k | 3.1% | 37.8 | 55.5% | Travel type |
| 42 | RRiver cruise | 109k | 0.9% | 33.2 | 53.0% | Travel type |
| 43 | TTour guide | 104k | 1.6% | 33.2 | 57.5% | Travel type |
| 44 | MMountain resort | 104k | 0.8% | 35.3 | 55.5% | Travel type |
| 45 | EEnotourism | 83k | 1.1% | 38.3 | 58.8% | Travel type |
| 46 | PPublic aquarium | 77k | 0.7% | 31.0 | 47.5% | Travel type |
| 47 | WWhale watching | 69k | 1.5% | 35.9 | 41.1% | Travel type |
| 48 | LLong weekend | 54k | 0.4% | 33.7 | 53.9% | Travel type |
| 49 | SSafari lodge | 38k | 0.6% | 39.0 | 28.6% | Travel type |
| 50 | BBeach Park (water park) | 32k | 1.0% | 33.4 | 35.0% | Travel type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular travel types compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in Mexico?
Hotels currently leads with an estimated audience of 9.4M people in Mexico.