For marketing, sponsorship & live-entertainment teams
Working with audiences like these?
This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Malaysia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Malaysia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Malaysia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Malaysia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | CCultural history | 216k | 0.4% | 41.8 | 40.9% | |
| 52 | AArt movement | 204k | 0.8% | 37.8 | 42.8% | |
| 53 | CCotton library | 190k | 59.1% | 37.8 | 98.2% | |
| 54 | FFood photography | 178k | 0.8% | 31.5 | 60.6% | |
| 55 | HHumanism | 176k | 2.0% | 44.1 | 35.1% | Art movement |
| 56 | FFolk art | 174k | 0.4% | 38.8 | 67.3% | Art movement |
| 57 | AArt Deco | 173k | 0.5% | 39.3 | 65.7% | Art movement |
| 58 | IInstallation art | 167k | 0.8% | 39.9 | 43.4% | Art movement |
| 59 | CContemporary dance | 161k | 0.3% | 33.2 | 60.9% | |
| 60 | MMural | 161k | 1.0% | 32.4 | 43.1% | |
| 61 | SScreenplay | 158k | 0.7% | 34.4 | 44.6% | |
| 62 | VVincent van Gogh | 157k | 0.8% | 36.5 | 45.8% | Painter |
| 63 | AArts and Crafts movement | 157k | 0.5% | 36.3 | 66.2% | |
| 64 | CCeramic art | 154k | 0.6% | 37.9 | 50.6% | Art movement |
| 65 | IIllusion | 153k | 0.9% | 38.6 | 39.8% | |
| 66 | GGraphics | 150k | 0.7% | 34.3 | 34.2% | |
| 67 | CChinese art | 144k | 7.0% | 44.5 | 44.0% | Art movement |
| 68 | UUrban art | 132k | 0.5% | 31.2 | 42.2% | Art movement |
| 69 | DDigital painting | 131k | 0.4% | 26.8 | 59.9% | |
| 70 | PPablo Picasso | 130k | 1.3% | 37.0 | 58.2% | Painter |
| 71 | TThe arts | 126k | 0.6% | 32.9 | 54.0% | |
| 72 | FFlash (photography) | 125k | 0.6% | 35.3 | 38.9% | |
| 73 | LLeonardo da Vinci | 125k | 0.5% | 37.9 | 43.8% | Painter |
| 74 | AAirbrush | 124k | 1.5% | 36.9 | 24.7% | |
| 75 | MMacro photography | 118k | 0.8% | 32.2 | 28.0% | Art movement |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular arts & culture audiences compiled?
Rascasse aggregates anonymized search-behavior signals across Malaysia and ranks each arts & culture audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest arts & culture audience in Malaysia?
Popular culture currently leads with an estimated audience of 3.8M people in Malaysia.