Popularity ranking · Malaysia

The 100 most popular Politics & Society audiences in Malaysia

This curated ranking covers the 100 largest politics & society audiences in Malaysia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 6.2k politics & society audiences tracked in Malaysia, the 100 ranked here account for the largest measured audience reach. Malay language, Malaysian language and Monarchy lead the list with a combined estimated audience of 22M people. Across all 100 entries the average audience size is 2.3M, and the largest, Malay language, reaches around 7.7M people in Malaysia. Audience size is the estimated number of unique people in Malaysia who actively engage with each politics & society audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Malaysia and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Malaysia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Malaysia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Malaysia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Malaysia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Tabung Haji 1.2M 36.8 60.0%
77 Sustainability 1.2M 38.9 47.1%
78 Mandarin Chinese 1.2M 38.8 50.3%
79 Hindi 1.2M 35.5 44.4% Language
80 God in Islam 1.1M 38.9 51.1%
81 Folklore 1.1M 36.1 46.9%
82 Ayah 1.1M 40.6 57.2%
83 Citizenship 1.1M 39.4 39.9%
84 Javanese language 1.1M 36.9 57.7% Language
85 Public health 1.1M 39.8 60.4% Field of study
86 Deity 1.1M 35.0 48.0%
87 Order (biology) 1.1M
88 Metre 1.1M 40.7 52.3%
89 Survival skills 1.1M 39.3 27.4% TV series
90 Angel 1.1M 38.6 49.6%
91 Jesus 1.1M 37.7 51.3% Religion
92 Vietnamese language 1M 37.5 51.3% Language
93 Animal welfare 1M 40.8 47.2%
94 Taoism 1M 38.5 46.8% Religion
95 Vacuum 1M 40.2 50.1%
96 Ulama 1M 39.3 48.2%
97 Pendant 1M 39.3 73.2%
98 Zakat 1M 40.8 48.7%
99 Turkish language 1M 38.2 60.3% Language
100 Power (social and political) 1M

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular politics & society audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Malaysia and ranks each politics & society audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest politics & society audience in Malaysia?

Malay language currently leads with an estimated audience of 7.7M people in Malaysia.

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