Rascasse Audience Intelligence

BBC Radio Audience in United Kingdom

BBC Radio has an estimated audience of 3.7M people in United Kingdom.

#1among Radio Station in United Kingdom
#123in Music & Radio

The average BBC Radio fan in United Kingdom is 45.6 years old, balanced, and lives primarily in Greater London.

Most fans live in Greater London, South East, North West.

Demographically, the BBC Radio audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Creativity, Spirituality.

Category: Music & Radio · Type: Radio Station

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United Kingdom
Gender
53.4%♀
46.6% male
Age
45.6
average years
Country rank
#1954
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BBC Radio fans

53.4% are female, 46.6% are male, average age 45.6.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for BBC Radio audience in United Kingdom
MetricValue
Female53.4%
Male46.6%
Average age45.6
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the BBC Radio audience in United Kingdom
Age bracketShare%
16-248%
25-3417%
35-4419%
45-5423%
55+34%
Fig. 04

Worldwide distribution

62.8%

of the worldwide BBC Radio audience comes from United Kingdom.

Worldwide audience distribution share by country for BBC Radio
CountryShare
United Kingdom62.8%
Germany3.6%
France2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BBC Radio fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South West~400K1.26×
02North West~500K1.22×
03Greater London~600K1.14×
04East of England~400K1.07×
05East Midlands~300K1.07×
06Scotland~300K1.04×
07South East~500K1.03×
08Wales~200K0.99×
09Northern Ireland~100K0.97×
10North East~100K0.83×
11Yorkshire and the Humber~200K0.77×
12West Midlands~200K0.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BBC Radio audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BBC Radio audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.05×
SpiritualityBALANCE1.02×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BBC Radio audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.86×
Design AffinityPREMIUM0.86×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in BBC Radio over the last 12 months. Modelled, not counted; people interested in several radio stations count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/bbc-radio-69477” · Methodology