How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Norway who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Norway. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Norway, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Norway. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | BBMW iX3 | 169k | 2.9% | 40.9 | 44.9% | Car type |
| 27 | FFord Capri | 165k | 5.7% | 45.1 | 0.0% | Car type |
| 28 | CCompact car | 164k | 0.2% | 43.8 | 23.9% | Car type |
| 29 | CCampervan | 155k | 0.5% | 45.9 | 50.2% | Car type |
| 30 | VVintage car | 155k | 0.3% | 40.1 | 22.8% | Car type |
| 31 | CClassic car | 152k | 0.3% | 41.8 | 20.9% | Car type |
| 32 | PPolestar 2 | 144k | 2.9% | 44.9 | 31.0% | Car type |
| 33 | FFord Mustang | 140k | 0.5% | 41.0 | 15.5% | Car type |
| 34 | FFord Mustang (fourth generation) | 139k | 2.0% | 51.4 | 0.0% | Car type |
| 35 | PPorsche Taycan | 136k | 1.6% | 44.9 | 33.3% | Car type |
| 36 | CCrossover (automobile) | 132k | 0.2% | 46.5 | 25.8% | Car type |
| 37 | HHyundai Ioniq 5 | 131k | 2.1% | 46.0 | 25.8% | Car type |
| 38 | RRenault 5 | 130k | 2.2% | 43.4 | 0.0% | Car type |
| 39 | AAntique car | 129k | 0.3% | 43.0 | 19.9% | Car type |
| 40 | KKia EV6 | 125k | 1.7% | 44.0 | 36.2% | Car type |
| 41 | TToyota Land Cruiser | 124k | 0.5% | 41.5 | 25.1% | Car type |
| 42 | VVolkswagen ID.4 | 123k | 2.7% | 42.5 | 28.4% | Car type |
| 43 | PPorsche 911 | 117k | 0.5% | 38.3 | 24.4% | Car type |
| 44 | RRenault Zoe | 109k | 2.3% | 49.1 | 21.0% | Car type |
| 45 | VVolkswagen Golf | 107k | 0.5% | 42.1 | 21.2% | Car type |
| 46 | TToyota RAV4 | 103k | 0.4% | 42.0 | 29.8% | Car type |
| 47 | BBMW iX | 103k | 2.2% | 43.0 | 35.2% | Car type |
| 48 | BBMW i3 | 103k | 1.8% | 35.9 | 53.3% | Car type |
| 49 | BBMW X5 | 97k | 0.5% | 40.2 | 44.1% | Car type |
| 50 | TToyota Hilux | 92k | 0.3% | 44.4 | 26.8% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Norway and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Norway?
Electric car currently leads with an estimated audience of 1.3M people in Norway.