A data profile of the people who buy, follow and care about Vinted in Poland — modelled from more than twelve digital signal sources. Vinted has an estimated audience of 2,617,137 people in Poland.
Vinted has an estimated audience of 2,617,137 people in Poland. 68.9% are female, 31.1% are male, average age 32.1. Top brand affinities: Concealer, Sustainable clothing, Valentine's Day, Crime fiction, Stone Island.
Top brand affinities include Concealer, Sustainable clothing, Valentine's Day, with strongest over-indexing on Concealer (4.67× the country average).
Demographically, the Vinted audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
The typical Vinted fan in Poland is more female, around 32.1 years old, with strong Sustainability tendencies and a notable affinity for Concealer.
The key figures that characterise the Vinted profile in Poland.
68.9% are female, 31.1% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 32.1 |
| Estimated audience size | 2,617,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 10% |
The strongest cross-interests of the Vinted audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stone Island | Fashion & Accessoires | 9.01× | ||
| 02 | Valentine's Day | Kids & Family | 7.00× | ||
| 03 | Goth subculture | Fashion & Accessoires | 6.12× | ||
| 04 | Sustainable clothing | Fashion & Accessoires | 5.52× | ||
| 05 | Crime fiction | Literature | 4.82× | ||
| 06 | Concealer | Beauty & Wellness | 4.67× | ||
| 07 | International education | Business & Career | 4.26× | ||
| 08 | Bottega Veneta | Fashion & Accessoires | 4.17× | ||
| 09 | Garden centre | Home & Garden | 3.57× | ||
| 10 | BB cream | Beauty & Wellness | 3.46× | ||
| 11 | Love & Sex | Kids & Family | 3.25× | ||
| 12 | Millie Bobby Brown | Movies & TV | 3.11× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 2.96× | ||
| 14 | Bedroom furniture | Home & Garden | 2.50× | ||
| 15 | Digital photography | Business & Career | 2.46× | ||
| 16 | Drop shipping | Shopping | 2.21× | ||
| 17 | PUDELEK | News | 2.12× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.77× | ||
| 19 | Airbnb | Travel & Leisure | 1.74× | ||
| 20 | Rossmann | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.39× | |
| Price Sensitivity | PREMIUM | 1.77× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Pet Ownership | JOY | 0.88× | |
| Convenience Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Vinted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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