A data profile of the people who buy, follow and care about Amy Schumer in United States — modelled from more than twelve digital signal sources. Amy Schumer has an estimated audience of 11,850,023 people in United States.
Amy Schumer has an estimated audience of 11,850,023 people in United States. 53.6% are female, 46.4% are male, average age 36.6. Top brand affinities: Political satire, Tina Fey, Chelsea Handler, Disneyland Paris, Jason Segel.
Top brand affinities include Political satire, Tina Fey, Chelsea Handler, with strongest over-indexing on Political satire (20.63× the country average).
Demographically, the Amy Schumer audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Amy Schumer fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Political satire.
The key figures that characterise the Amy Schumer profile in United States.
53.6% are female, 46.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 36.6 |
| Estimated audience size | 11,850,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Amy Schumer audience comes from United States.
| Country | Share |
|---|---|
| United States | 87.6% |
| United Kingdom | 5.5% |
| Canada | 4.8% |
The strongest cross-interests of the Amy Schumer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tina Fey | Movies & TV | 24.32× | ||
| 02 | Kim Cattrall | Movies & TV | 22.16× | ||
| 03 | Jason Segel | Movies & TV | 21.13× | ||
| 04 | Political satire | Literature | 20.63× | ||
| 05 | Zoolander | Movies & TV | 17.62× | ||
| 06 | Fear and Loathing in Las Vegas (film) | Movies & TV | 17.46× | ||
| 07 | Chelsea Handler | Movies & TV | 17.25× | ||
| 08 | Kristen Wiig | Movies & TV | 17.08× | ||
| 09 | Olivia Munn | Movies & TV | 15.49× | ||
| 10 | Jenny Slate | Movies & TV | 14.77× | ||
| 11 | Real Time with Bill Maher | Movies & TV | 14.21× | ||
| 12 | Disneyland Paris | Travel & Leisure | 13.53× | ||
| 13 | Seth Green | Movies & TV | 13.53× | ||
| 14 | Isla Fisher | Movies & TV | 12.40× | ||
| 15 | Austin Powers (film series) | Movies & TV | 12.40× | ||
| 16 | Bill Murray | Movies & TV | 8.87× | ||
| 17 | Jim Carrey | Movies & TV | 7.88× | ||
| 18 | Chicano rap | Music & Radio | 6.20× | ||
| 19 | Sex and the City | Movies & TV | 6.04× | ||
| 20 | Dancehalls | Music & Radio | 5.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Community Orientation | OPEN | 1.45× | |
| Tradition | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Amy Schumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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