Rascasse Audience Intelligence

Chevrolet Trax Audience in United States

A data profile of the people who buy, follow and care about Chevrolet Trax in United States — modelled from more than twelve digital signal sources. Chevrolet Trax has an estimated audience of 863,153 people in United States.

#193among Car type in United States#201among Car Model in United States#796in Cars & Mobility

The average Chevrolet Trax fan in United States is 42.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include McAlister's Deli, Ford Ka, Chevrolet Equinox, with strongest over-indexing on McAlister's Deli (119.61× the country average).

Demographically, the Chevrolet Trax audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevrolet Trax fan in United States is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for McAlister's Deli.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevrolet Trax profile in United States.

Audience size
863K
in United States
Gender
29.1%♀
70.9% male
Age
42.3
average years
Country rank
#26102
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet Trax fans

29.1% are female, 70.9% are male, average age 42.3.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Chevrolet Trax audience in United States
MetricValue
Female29.1%
Male70.9%
Average age42.3
Estimated audience size863,153
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Chevrolet Trax audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

45.2%

of the worldwide Chevrolet Trax audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Trax
CountryShare
United States45.2%
Mexico16.7%
Canada10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet Trax audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevrolet Trax fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.78×
02Mississippi~10K1.73×
03Alabama~20K1.65×
04Florida~90K1.64×
05Texas~100K1.59×
06Georgia~40K1.42×
07Arkansas~10K1.39×
08Tennessee~20K1.25×
09Michigan~30K1.23×
10Oklahoma~10K1.21×
11North Carolina~30K1.18×
12Kentucky~10K1.17×
13South Carolina~10K1.16×
14Missouri~20K1.11×
15Arizona~20K1.09×
16Maryland~20K1.08×
17Illinois~30K1.06×
18Virginia~20K1.05×
19Indiana~20K1.03×
20Nevada~8K1.02×
21New Mexico~4K1.02×
22Hawaii~4K0.99×
23Delaware~2K0.98×
24Kansas~6K0.97×
25West Virginia~4K0.97×
26New Jersey~20K0.95×
27Ohio~20K0.94×
28California~80K0.91×
29Alaska~2K0.91×
30Nebraska~4K0.90×
31Washington, District of Columbia~2K0.86×
32New York~40K0.84×
33Massachusetts~10K0.84×
34Iowa~6K0.84×
35Connecticut~7K0.83×
36Pennsylvania~20K0.82×
37Utah~6K0.82×
38Wisconsin~10K0.80×
39Maine~2K0.80×
40Minnesota~10K0.79×
41Rhode Island~2K0.79×
42North Dakota~1K0.79×
43Washington~10K0.75×
44South Dakota~1K0.75×
45Vermont~1K0.75×
46Idaho~3K0.74×
47Colorado~10K0.73×
48Oregon~7K0.73×
49New Hampshire~2K0.70×
50Montana~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Trax, United States
0.68×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet Trax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet Trax audience
#·InterestCategoryAffinity×
01McAlister's DeliFood & Beverages119.61×
02Ford KaCars & Mobility111.51×
03Hyundai i20Cars & Mobility81.77×
04Chevrolet MalibuCars & Mobility57.75×
05Chevrolet EquinoxCars & Mobility57.14×
06Chevrolet TraverseCars & Mobility56.38×
07Chevrolet SuburbanCars & Mobility31.17×
08Neve CampbellMovies & TV28.62×
09Ford EcoSportCars & Mobility24.80×
10Chevrolet TahoeCars & Mobility20.06×
11Honda PilotCars & Mobility16.77×
12BuickCars & Mobility16.20×
13Hybrid electric vehicleCars & Mobility12.28×
14Kia MotorsCars & Mobility11.00×
15SunocoCars & Mobility8.94×
16Used CarsCars & Mobility8.75×
17Solar energyHome & Garden5.83×
18Vehicle insuranceCars & Mobility5.63×
19FedExBusiness & Career5.34×
20Mortgage loansBusiness & Career5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet Trax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet Trax audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.02×
Convenience OrientationPREMIUM2.22×
Need for SecurityCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet Trax audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
MindfulnessBALANCE0.66×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet Trax have in United States?

Chevrolet Trax has an estimated audience of 863,153 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Chevrolet Trax fans?

29.1% of Chevrolet Trax fans are female, 70.9% are male, with an average age of 42.3 years.

03

Which brands do Chevrolet Trax fans like most?

Chevrolet Trax fans show strongest brand affinity for McAlister's Deli (119.61×), Ford Ka (111.51×), and Chevrolet Equinox (57.14×) over the country average.

04

Where do Chevrolet Trax fans live in United States?

Chevrolet Trax fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet Trax fans also like?

Beyond Chevrolet Trax itself, the audience over-indexes on Ford Ka (111.51×), Chevrolet Equinox (57.14×), Chevrolet Traverse (56.38×), and Chevrolet Malibu (57.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Chevrolet Trax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Trax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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