Chevrolet Trax Audience in United States

Chevrolet Trax logo

Chevrolet Trax has an estimated audience of 842,413 people in United States. 29.1% are female, 70.9% are male, average age 42.3. Top regions: Texas, Florida, California. Top brand affinities: Arrietty, Life of Pi, Iztacalco, Omaha Storm Chasers, Leverage (TV series).

The average Chevrolet Trax fan in United States is 42.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Arrietty, Life of Pi, Iztacalco, with strongest over-indexing on Arrietty (74.27× the country average). Demographically, the Chevrolet Trax audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Trax fans

Demographic split for Chevrolet Trax audience in United States
MetricValue
Female29.1%
Male70.9%
Average age42.3
Estimated audience size842,413

Audience persona

The typical Chevrolet Trax fan in United States is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Chevrolet Trax in United States
RegionReachAffinity
Texas123,2251.7×
Florida96,6751.7×
California82,7630.89×
New York39,4090.84×
Georgia38,6281.49×
North Carolina31,5661.25×
Illinois31,2411.11×
Michigan28,8101.31×
Ohio24,6940.95×
Pennsylvania23,4080.83×
Virginia22,1621.08×
Tennessee21,8601.29×
New Jersey20,8680.97×
Louisiana20,0771.85×
Alabama19,9001.69×
Arizona18,8111.09×
Indiana16,0281.04×
Maryland15,6831.08×
Missouri15,5441.14×
South Carolina15,3061.21×
Massachusetts13,6350.82×
Kentucky12,8101.21×
Mississippi12,0131.73×
Washington11,9180.71×
Oklahoma11,6201.24×
Wisconsin9,9460.78×
Colorado9,9420.75×
Arkansas9,7271.4×
Minnesota9,5730.79×
Nevada8,1851×
Connecticut6,8720.81×
Oregon6,8170.71×
Kansas6,3890.96×
Utah5,9390.79×
Iowa5,7610.83×
New Mexico4,2501.01×
Nebraska3,7090.88×
West Virginia3,6800.94×
Hawaii3,2240.89×
Idaho2,7490.65×
Maine2,3000.76×
Delaware2,2000.95×
New Hampshire2,0800.63×
Washington, District of Columbia1,9980.79×
Rhode Island1,8210.68×
Alaska1,4450.8×
Montana1,2930.55×
South Dakota1,2160.62×
North Dakota1,1370.66×
Vermont8640.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Trax audience
BrandAffinityCategory
Arrietty74.27×Movies & TV
Life of Pi29.02×Movies & TV
Iztacalco100.45×Travel & Leisure
Omaha Storm Chasers44.32×Sports
Leverage (TV series)12.81×Movies & TV
Barclays Center19.73×Sports
The Perks of Being a Wallflower (film)9.95×Movies & TV
Academy Award for Best Production Design17.65×Movies & TV
The Tree of Life (film)12.5×Movies & TV
Israel1.74×Travel & Leisure
Iyanla Vanzant11.53×Business & Career
Aix-Marseille University38.43×Business & Career
Flattop grill24.55×Home & Garden
Elsword12.57×Games
Summer Days (And Summer Nights!!)22.55×Music & Radio
Israeli cuisine6.44×Food & Beverages
Hog Hunting2.34×Sports
Northrop Grumman4.2×Business & Career
Head shaving16.4×Beauty & Wellness
Iwin23.44×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Trax audience
TraitClusterScore
Family OrientationCONSERVATISM1.99
Need for SecurityCONSERVATISM1.81
Quality AwarenessPREMIUM1.29
Career OrientationPOWER1.28
Price SensitivityPREMIUM1.25
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Trax
CountryShare
United States45.1%
Mexico16.5%
Canada10.3%

See Chevrolet Trax audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Trax have in United States?

Chevrolet Trax has an estimated audience of 842,413 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Chevrolet Trax fans?

29.1% of Chevrolet Trax fans are female, 70.9% are male, with an average age of 42.3 years.

Which brands do Chevrolet Trax fans like most?

Chevrolet Trax fans show strongest brand affinity for Arrietty (74.27×), Life of Pi (29.02×), and Iztacalco (100.45×) over the country average.

Where do Chevrolet Trax fans live in United States?

Chevrolet Trax fans in United States are most concentrated in Texas (reach 123,225), Florida (reach 96,675), and California (reach 82,763). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Trax fans also like?

Beyond Chevrolet Trax itself, the audience over-indexes on Life of Pi (29.02×), Iztacalco (100.45×), Omaha Storm Chasers (44.32×), and Leverage (TV series) (12.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Trax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.