Fight Club Audience in United States

Fight Club logo

Fight Club has an estimated audience of 3,633,819 people in United States. 34.4% are female, 65.6% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Across the Universe (film), Superman, Excitebike, Interstellar (film), Age of Mythology.

The average Fight Club fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Across the Universe (film), Superman, Excitebike, with strongest over-indexing on Across the Universe (film) (62.02× the country average). Demographically, the Fight Club audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Fight Club fans

Demographic split for Fight Club audience in United States
MetricValue
Female34.4%
Male65.6%
Average age34.7
Estimated audience size3,633,819

Audience persona

The typical Fight Club fan in United States is more male, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Across the Universe (film).

Top regions in United States

Top regions ranked by reach for Fight Club in United States
RegionReachAffinity
California488,0041.22×
Texas334,1231.07×
Florida246,7311×
New York238,1551.17×
Illinois135,7001.12×
Pennsylvania131,4501.07×
Georgia112,7731.01×
Ohio111,2940.99×
North Carolina109,7991×
New Jersey98,9531.07×
Michigan95,0781×
Virginia89,7241.01×
Washington82,7671.14×
Arizona79,7221.07×
Massachusetts78,8411.1×
Indiana70,1831.06×
Tennessee67,7280.93×
Colorado66,7501.17×
Missouri61,2381.05×
Maryland58,7160.94×
Minnesota52,7411.01×
Wisconsin51,5210.94×
Oregon49,0071.18×
South Carolina47,9890.88×
Kentucky44,8360.98×
Utah43,2121.33×
Louisiana41,4060.88×
Alabama41,0230.81×
Oklahoma41,0021.02×
Connecticut39,8571.09×
Nevada37,7671.07×
Iowa30,2771.01×
Kansas29,3221.02×
Arkansas27,3960.92×
Mississippi23,5970.79×
Idaho19,1311.05×
New Mexico17,9520.99×
Nebraska17,6300.97×
West Virginia14,1000.83×
New Hampshire12,7390.89×
Hawaii11,9470.76×
Washington, District of Columbia11,8251.08×
Maine11,7030.9×
Rhode Island11,6121×
Montana9,9890.99×
Delaware8,0490.8×
South Dakota7,8240.93×
Alaska7,0050.9×
North Dakota6,8160.91×
Vermont6,3070.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fight Club audience
BrandAffinityCategory
Across the Universe (film)62.02×Movies & TV
Superman3.44×Movies & TV
Excitebike81.05×Games
Interstellar (film)13.96×Movies & TV
Age of Mythology72.19×Games
Helloween74.05×Music & Radio
Alien (franchise)23.86×Movies & TV
The Pink Panther53.26×Movies & TV
Snow White and the Seven Dwarfs (1937 film)22.16×Movies & TV
Ali (film)27.01×Movies & TV
Source code8.98×Technology & Electronics
Avatar (2009 film)14.07×Movies & TV
Flex Wheeler49.73×Sports
Beauty1.56×Beauty & Wellness
Misery (film)14.68×Movies & TV
Obsessed (2009 film)7.31×Movies & TV
Campagnolo Srl74.5×Sports
Michelle Monaghan8.93×Movies & TV
Inception8.81×Movies & TV
Stripes (film)5.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fight Club audience
TraitClusterScore
IndulgenceJOY1.32
ExtroversionTHRILL1.3
Early Adopter MentalityPOWER1.3
Quality AwarenessPREMIUM1.25
Luxury OrientationPREMIUM1.25
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Fight Club
CountryShare
United States23.2%
India11.4%
Italy5.4%

See Fight Club audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does Fight Club have in United States?

Fight Club has an estimated audience of 3,633,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Fight Club fans?

34.4% of Fight Club fans are female, 65.6% are male, with an average age of 34.7 years.

Which brands do Fight Club fans like most?

Fight Club fans show strongest brand affinity for Across the Universe (film) (62.02×), Superman (3.44×), and Excitebike (81.05×) over the country average.

Where do Fight Club fans live in United States?

Fight Club fans in United States are most concentrated in California (reach 488,004), Texas (reach 334,123), and Florida (reach 246,731). These three regions account for the largest share of the active audience.

What other brands do Fight Club fans also like?

Beyond Fight Club itself, the audience over-indexes on Superman (3.44×), Excitebike (81.05×), Interstellar (film) (13.96×), and Age of Mythology (72.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fight Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.