Rascasse Audience Intelligence

Fight Club Audience in United States

A data profile of the people who buy, follow and care about Fight Club in United States — modelled from more than twelve digital signal sources. Fight Club has an estimated audience of 3,602,803 people in United States.

#5among Thriller in United States#341among Movie / TV Show / Series in United States#1043in Movies & TV

The average Fight Club fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Across the Universe (film), Excitebike, Interstellar (film), with strongest over-indexing on Across the Universe (film) (62.02× the country average).

Demographically, the Fight Club audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fight Club fan in United States is more male, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Across the Universe (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fight Club profile in United States.

Audience size
3.6M
in United States
Gender
34.4%♀
65.6% male
Age
34.7
average years
Country rank
#8799
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fight Club viewers

34.4% are female, 65.6% are male, average age 34.7.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Fight Club audience in United States
MetricValue
Female34.4%
Male65.6%
Average age34.7
Estimated audience size3,602,803
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Fight Club audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Fight Club audience comes from United States.

Worldwide audience distribution share by country for Fight Club
CountryShare
United States22.5%
India11.0%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fight Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Fight Club fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.32×
02California~500K1.16×
03Colorado~70K1.14×
04Oregon~50K1.12×
05New York~200K1.09×
06Massachusetts~80K1.09×
07Connecticut~40K1.09×
08Arizona~80K1.08×
09Washington~80K1.08×
10Idaho~20K1.07×
11Illinois~100K1.06×
12Nevada~40K1.06×
13New Jersey~100K1.05×
14Missouri~60K1.05×
15Texas~300K1.04×
16Pennsylvania~100K1.04×
17Oklahoma~40K1.04×
18Kansas~30K1.04×
19Indiana~70K1.02×
20Iowa~30K1.02×
21Montana~10K1.02×
22Kentucky~50K1.01×
23North Dakota~8K1.01×
24Virginia~90K1.00×
25Nebraska~20K1.00×
26Rhode Island~10K1.00×
27Washington, District of Columbia~10K1.00×
28Vermont~6K1.00×
29Georgia~100K0.99×
30Michigan~90K0.99×
31Minnesota~50K0.99×
32Ohio~100K0.98×
33New Mexico~20K0.98×
34North Carolina~100K0.97×
35Wisconsin~50K0.97×
36South Dakota~8K0.97×
37Alaska~8K0.97×
38New Hampshire~10K0.96×
39Florida~200K0.94×
40Tennessee~70K0.94×
41Arkansas~30K0.93×
42Maine~10K0.93×
43Maryland~60K0.92×
44Louisiana~40K0.91×
45West Virginia~20K0.90×
46Delaware~9K0.89×
47South Carolina~50K0.86×
48Alabama~40K0.86×
49Mississippi~20K0.82×
50Hawaii~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Fight Club, United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fight Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fight Club audience
#·InterestCategoryAffinity×
01ExcitebikeGames81.05×
02Campagnolo SrlSports74.50×
03HelloweenMusic & Radio74.05×
04Age of MythologyGames72.19×
05Across the Universe (film)Movies & TV62.02×
06The Pink PantherMovies & TV53.26×
07Flex WheelerSports49.73×
08Ali (film)Movies & TV27.01×
09Alien (franchise)Movies & TV23.86×
10Snow White and the Seven Dwarfs (1937 film)Movies & TV22.16×
11Misery (film)Movies & TV14.68×
12Avatar (2009 film)Movies & TV14.07×
13Interstellar (film)Movies & TV13.96×
14Source codeTechnology & Electronics8.98×
15Michelle MonaghanMovies & TV8.93×
16InceptionMovies & TV8.81×
17Obsessed (2009 film)Movies & TV7.31×
18Stripes (film)Movies & TV5.50×
19SupermanMovies & TV3.44×
20BeautyBeauty & Wellness1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fight Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fight Club audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.59×
Design AffinityPREMIUM1.47×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fight Club audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Convenience OrientationPREMIUM0.77×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fight Club have in United States?

Fight Club has an estimated audience of 3,602,803 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fight Club viewers?

34.4% of Fight Club fans are female, 65.6% are male, with an average age of 34.7 years.

03

Which brands do Fight Club fans like most?

Fight Club fans show strongest brand affinity for Across the Universe (film) (62.02×), Excitebike (81.05×), and Interstellar (film) (13.96×) over the country average.

04

Where do Fight Club fans live in United States?

Fight Club fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fight Club fans also like?

Beyond Fight Club itself, the audience over-indexes on Excitebike (81.05×), Interstellar (film) (13.96×), Superman (3.44×), and Helloween (74.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fight Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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