Rascasse Audience Intelligence

Frida Kahlo Audience in United States

A data profile of the people who buy, follow and care about Frida Kahlo in United States — modelled from more than twelve digital signal sources. Frida Kahlo has an estimated audience of 4,659,661 people in United States.

#3among Painter in United States#810among Person in United States#79in Arts & Culture

The average Frida Kahlo fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diego Rivera, Frida, Strike Back (TV series), with strongest over-indexing on Diego Rivera (73.68× the country average).

Demographically, the Frida Kahlo audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frida Kahlo fan in United States is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Diego Rivera.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frida Kahlo profile in United States.

Audience size
4.7M
in United States
Gender
78.6%♀
21.4% male
Age
33.4
average years
Country rank
#7094
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frida Kahlo fans

78.6% are female, 21.4% are male, average age 33.4.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Frida Kahlo audience in United States
MetricValue
Female78.6%
Male21.4%
Average age33.4
Estimated audience size4,659,661
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Frida Kahlo audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Frida Kahlo audience comes from United States.

Worldwide audience distribution share by country for Frida Kahlo
CountryShare
United States17.8%
Mexico9.5%
France8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frida Kahlo audience in United States is strongest.

Fig. 05

Top regions by affinity

Frida Kahlo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.65×
02California~800K1.60×
03New Mexico~40K1.58×
04Arizona~100K1.35×
05Illinois~200K1.32×
06New Jersey~100K1.28×
07New York~300K1.27×
08Oregon~60K1.22×
09Florida~400K1.21×
10Colorado~90K1.20×
11Washington, District of Columbia~20K1.19×
12Washington~100K1.17×
13Virginia~100K1.14×
14Utah~50K1.14×
15Nevada~50K1.12×
16North Carolina~200K1.11×
17Connecticut~50K1.09×
18Georgia~200K1.08×
19Massachusetts~100K1.06×
20Maryland~80K1.04×
21Oklahoma~50K1.03×
22Kansas~40K0.99×
23Indiana~80K0.98×
24Rhode Island~10K0.97×
25Pennsylvania~100K0.95×
26Wisconsin~60K0.93×
27Kentucky~50K0.92×
28Nebraska~20K0.91×
29Vermont~7K0.91×
30Louisiana~50K0.90×
31Hawaii~20K0.90×
32Delaware~10K0.90×
33Arkansas~30K0.89×
34Idaho~20K0.88×
35South Carolina~60K0.86×
36Michigan~100K0.85×
37Minnesota~60K0.84×
38Montana~10K0.84×
39Tennessee~80K0.83×
40Maine~10K0.83×
41Iowa~30K0.82×
42Missouri~60K0.81×
43New Hampshire~10K0.81×
44Alaska~8K0.79×
45Ohio~100K0.78×
46Alabama~50K0.74×
47North Dakota~7K0.70×
48Mississippi~30K0.69×
49West Virginia~10K0.69×
50South Dakota~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Frida Kahlo, United States
0.68×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frida Kahlo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frida Kahlo audience
#·InterestCategoryAffinity×
01Strike Back (TV series)Movies & TV91.40×
02Frida Kahlo MuseumArts & Culture82.23×
03Diego RiveraArts & Culture73.68×
04Edgar DegasArts & Culture54.66×
05Darker than BlackMovies & TV52.82×
06Francis Bacon (artist)Arts & Culture48.89×
07Edvard MunchArts & Culture45.98×
08FridaMovies & TV43.34×
09Edie SedgwickFashion & Accessoires41.97×
10Egon SchieleArts & Culture34.16×
11Red envelopePolitics & Society33.67×
12EastEndersMovies & TV29.27×
13Georgia O'KeeffeArts & Culture29.26×
14David HockneyArts & Culture19.63×
15LawrenceMusic & Radio16.44×
16HighSchoolMusic & Radio11.39×
17Amelia EarhartBusiness & Career10.02×
18Yayoi KusamaArts & Culture9.82×
19Restaurant DepotFood & Beverages9.24×
20Jane GoodallPets & Animals8.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frida Kahlo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frida Kahlo audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.43×
Urban LifestyleOPEN1.38×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frida Kahlo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
DIY MentalityTHRILL0.96×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frida Kahlo have in United States?

Frida Kahlo has an estimated audience of 4,659,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frida Kahlo fans?

78.6% of Frida Kahlo fans are female, 21.4% are male, with an average age of 33.4 years.

03

Which brands do Frida Kahlo fans like most?

Frida Kahlo fans show strongest brand affinity for Diego Rivera (73.68×), Frida (43.34×), and Strike Back (TV series) (91.4×) over the country average.

04

Where do Frida Kahlo fans live in United States?

Frida Kahlo fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Frida Kahlo fans also like?

Beyond Frida Kahlo itself, the audience over-indexes on Frida (43.34×), Strike Back (TV series) (91.4×), Georgia O'Keeffe (29.26×), and Frida Kahlo Museum (82.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frida Kahlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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