Frida Kahlo Audience in United States

Frida Kahlo logo

Frida Kahlo has an estimated audience of 4,608,126 people in United States. 78.6% are female, 21.4% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Diego Rivera, Strike Back (TV series), Frida, Georgia O'Keeffe, Frida Kahlo Museum.

The average Frida Kahlo fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diego Rivera, Strike Back (TV series), Frida, with strongest over-indexing on Diego Rivera (73.68× the country average). Demographically, the Frida Kahlo audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Painter

Demographics of Frida Kahlo fans

Demographic split for Frida Kahlo audience in United States
MetricValue
Female78.6%
Male21.4%
Average age33.4
Estimated audience size4,608,126

Audience persona

The typical Frida Kahlo fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Diego Rivera.

Top regions in United States

Top regions ranked by reach for Frida Kahlo in United States
RegionReachAffinity
California847,0721.67×
Texas644,0591.63×
Florida422,2561.35×
New York347,5571.35×
Illinois200,9041.31×
Georgia157,9781.11×
North Carolina149,1991.08×
Pennsylvania143,1900.92×
New Jersey138,4941.18×
Arizona137,4451.46×
Virginia122,5971.09×
Washington116,7441.26×
Ohio111,8160.79×
Michigan107,9840.9×
Massachusetts94,9811.05×
Colorado87,7091.21×
Maryland83,0061.05×
Tennessee82,1050.89×
Indiana79,1580.94×
Oregon65,6111.24×
Missouri62,5470.84×
Wisconsin61,3060.88×
South Carolina57,2270.83×
Minnesota56,5280.86×
Louisiana53,3080.9×
Oklahoma52,8511.03×
Nevada50,7131.14×
Kentucky50,0650.87×
Utah48,8581.18×
Connecticut48,8521.06×
Alabama47,0090.73×
New Mexico35,6611.54×
Kansas34,8900.96×
Arkansas33,3280.88×
Iowa31,3460.83×
Mississippi23,9820.63×
Idaho20,8490.9×
Nebraska20,6680.89×
Washington, District of Columbia17,8691.29×
Hawaii17,3120.87×
West Virginia14,2550.66×
New Hampshire14,1670.78×
Rhode Island13,6330.93×
Maine13,3950.81×
Montana10,4750.82×
Delaware10,2710.81×
Alaska7,3940.75×
Vermont7,0670.87×
North Dakota6,0860.64×
South Dakota6,0390.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frida Kahlo audience
BrandAffinityCategory
Diego Rivera73.68×Arts & Culture
Strike Back (TV series)91.4×Movies & TV
Frida43.34×Movies & TV
Georgia O'Keeffe29.26×Arts & Culture
Frida Kahlo Museum82.23×Arts & Culture
Edvard Munch45.98×Arts & Culture
Edgar Degas54.66×Arts & Culture
HighSchool11.39×Music & Radio
Francis Bacon (artist)48.89×Arts & Culture
Restaurant Depot9.24×Food & Beverages
Darker than Black52.82×Movies & TV
Salvador Dalí16.6×Arts & Culture
Jane Goodall8.99×Pets & Animals
Red envelope33.67×Politics & Society
Nathan Fielder15.82×Movies & TV
Edie Sedgwick41.97×Fashion & Accessoires
Lawrence16.44×Music & Radio
Corona (band)14.23×Music & Radio
Manu Ginóbili31.32×Sports
EastEnders29.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frida Kahlo audience
TraitClusterScore
Luxury OrientationPREMIUM2.28
Design AffinityPREMIUM1.79
MindfulnessBALANCE1.62
Urban LifestyleOPEN1.58
SustainabilityBALANCE1.56
Risk AppetiteTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Frida Kahlo
CountryShare
United States17.7%
France9.0%
Mexico8.9%

See Frida Kahlo audiences in other countries

More Painter audiences in United States

Frequently asked questions

How many fans does Frida Kahlo have in United States?

Frida Kahlo has an estimated audience of 4,608,126 people in United States, concentrated in California and Texas.

What is the gender split and age of Frida Kahlo fans?

78.6% of Frida Kahlo fans are female, 21.4% are male, with an average age of 33.4 years.

Which brands do Frida Kahlo fans like most?

Frida Kahlo fans show strongest brand affinity for Diego Rivera (73.68×), Strike Back (TV series) (91.4×), and Frida (43.34×) over the country average.

Where do Frida Kahlo fans live in United States?

Frida Kahlo fans in United States are most concentrated in California (reach 847,072), Texas (reach 644,059), and Florida (reach 422,256). These three regions account for the largest share of the active audience.

What other brands do Frida Kahlo fans also like?

Beyond Frida Kahlo itself, the audience over-indexes on Strike Back (TV series) (91.4×), Frida (43.34×), Georgia O'Keeffe (29.26×), and Frida Kahlo Museum (82.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frida Kahlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.