Rascasse Audience Intelligence

Matt Rife Audience in United States

A data profile of the people who buy, follow and care about Matt Rife in United States — modelled from more than twelve digital signal sources. Matt Rife has an estimated audience of 6,770,373 people in United States.

#6among Comedy in United States#425among Person in United States#405in Music & Radio

The average Matt Rife fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nikki Glaser, Kim Cattrall, Alison Brie, with strongest over-indexing on Nikki Glaser (44.9× the country average).

Demographically, the Matt Rife audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matt Rife fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Nikki Glaser.

Category: Music & Radio · Type: Person · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matt Rife profile in United States.

Audience size
6.8M
in United States
Gender
49.9%♀
50.1% male
Age
40.0
average years
Country rank
#5165
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matt Rife fans

49.9% are female, 50.1% are male, average age 40.0.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Matt Rife audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.0
Estimated audience size6,770,373
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Matt Rife audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3925%
40-4923%
50+18%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Matt Rife audience comes from United States.

Worldwide audience distribution share by country for Matt Rife
CountryShare
United States61.0%
United Kingdom8.0%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matt Rife audience in United States is strongest.

Fig. 05

Top regions by affinity

Matt Rife fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.95×
02Rhode Island~40K1.64×
03South Dakota~20K1.56×
04Montana~30K1.55×
05Ohio~300K1.37×
06Alaska~20K1.28×
07Kentucky~100K1.23×
08Idaho~40K1.21×
09Maine~30K1.17×
10New Hampshire~30K1.10×
11Kansas~60K1.08×
12Connecticut~70K1.07×
13New Jersey~200K1.06×
14Massachusetts~100K1.06×
15West Virginia~30K1.05×
16Missouri~100K1.04×
17Oregon~80K1.04×
18Pennsylvania~200K1.03×
19Michigan~200K1.03×
20Indiana~100K1.03×
21New Mexico~40K1.03×
22Arkansas~60K0.99×
23North Carolina~200K0.98×
24Wisconsin~100K0.98×
25Oklahoma~80K0.98×
26Florida~500K0.97×
27Arizona~100K0.94×
28Iowa~50K0.93×
29Washington~100K0.92×
30Tennessee~100K0.92×
31Minnesota~90K0.89×
32Vermont~10K0.89×
33New York~300K0.86×
34Nevada~60K0.86×
35Delaware~20K0.86×
36Colorado~90K0.85×
37Nebraska~30K0.85×
38Virginia~100K0.83×
39Illinois~200K0.82×
40South Carolina~80K0.81×
41California~600K0.80×
42Texas~500K0.77×
43Maryland~90K0.76×
44Utah~50K0.76×
45Mississippi~40K0.74×
46Georgia~200K0.73×
47Alabama~70K0.73×
48Louisiana~60K0.72×
49Washington, District of Columbia~10K0.69×
50Hawaii~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Matt Rife, United States
0.58×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matt Rife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matt Rife audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV51.46×
02Nikki GlaserMovies & TV44.90×
03Iliza ShlesingerMovies & TV30.97×
04Tom SeguraMovies & TV27.66×
05Norm MacdonaldMovies & TV23.82×
06Tig NotaroMovies & TV21.71×
07Marc MaronMovies & TV21.42×
08Felicity JonesMovies & TV20.95×
09Jenny SlateMovies & TV19.94×
10Alison BrieMovies & TV19.54×
11Bobby LeeMovies & TV16.59×
12Bert KreischerMovies & TV16.52×
13Whitney CummingsMovies & TV15.61×
14David SpadeMovies & TV15.25×
15Matthew Gray GublerFashion & Accessoires14.97×
16Nick KrollMovies & TV12.83×
17Josh DuhamelFashion & Accessoires12.48×
18Bill BurrMovies & TV11.88×
19Political satireLiterature11.27×
20Robin WilliamsMovies & TV6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matt Rife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matt Rife audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Convenience OrientationPREMIUM1.40×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matt Rife audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matt Rife have in United States?

Matt Rife has an estimated audience of 6,770,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matt Rife fans?

49.9% of Matt Rife fans are female, 50.1% are male, with an average age of 40.0 years.

03

Which brands do Matt Rife fans like most?

Matt Rife fans show strongest brand affinity for Nikki Glaser (44.9×), Kim Cattrall (51.46×), and Alison Brie (19.54×) over the country average.

04

Where do Matt Rife fans live in United States?

Matt Rife fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Matt Rife fans also like?

Beyond Matt Rife itself, the audience over-indexes on Kim Cattrall (51.46×), Alison Brie (19.54×), Tom Segura (27.66×), and Norm Macdonald (23.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Rife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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