Matt Rife Audience in United States
Matt Rife has an estimated audience of 6,983,620 people in United States. 45.0% are female, 55.0% are male, average age 40.3. Top brand affinities: Kim Cattrall, David Spade, Bert Kreischer, Jenny Slate, Nikki Glaser.
Top brand affinities include Kim Cattrall, David Spade, Bert Kreischer, with strongest over-indexing on Kim Cattrall (49.35× the country average). Demographically, the Matt Rife audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Comedy
Demographics of Matt Rife fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 40.3 |
| Estimated audience size | 6,983,620 |
Audience persona
The typical Matt Rife fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Kim Cattrall.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kim Cattrall | 49.35× | Movies & TV |
| David Spade | 27.55× | Movies & TV |
| Bert Kreischer | 17.9× | Movies & TV |
| Jenny Slate | 18.53× | Movies & TV |
| Nikki Glaser | 14.76× | Movies & TV |
| Felicity Jones | 19.97× | Movies & TV |
| Norm Macdonald | 18.49× | Movies & TV |
| Tig Notaro | 22.4× | Movies & TV |
| Marc Maron | 18.69× | Movies & TV |
| Whitney Cummings | 18.6× | Movies & TV |
| Kia Sportage | 16.39× | Cars & Mobility |
| Superman | 1.9× | Movies & TV |
| Kate McKinnon | 13.7× | Movies & TV |
| Capital One | 2.57× | Business & Career |
| Melissa McCarthy | 8.45× | Movies & TV |
| Jimmy Kimmel | 4.38× | Movies & TV |
| Bruce Willis | 4.37× | Movies & TV |
| Aaron Rodgers | 3.69× | Sports |
| Singer-songwriter | 2.3× | Music & Radio |
| Google Maps | 2.24× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.63 |
| Early Adopter Mentality | POWER | 1.48 |
| Risk Appetite | THRILL | 1.29 |
| Sports Activity | POWER | 1.2 |
| Individualism | JOY | 1.17 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.0% |
| Canada | 7.1% |
| United Kingdom | 7.0% |
See Matt Rife audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Home Alone (6,621,882)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matt Rife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.