Matt Rife Audience in United States
Matt Rife has an estimated audience of 6,983,620 people in United States. 45.0% are female, 55.0% are male, average age 40.3. Top brand affinities: Kazuo Ishiguro, Dog breed, Pro-Ject, Alaska, Product design.
Top brand affinities include Kazuo Ishiguro, Dog breed, Pro-Ject, with strongest over-indexing on Kazuo Ishiguro (49.35× the country average). Demographically, the Matt Rife audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Comedy
Demographics of Matt Rife fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 40.3 |
| Estimated audience size | 6,983,620 |
Audience persona
The typical Matt Rife fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Kazuo Ishiguro.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kazuo Ishiguro | 49.35× | Literature |
| Dog breed | 1.84× | Pets & Animals |
| Pro-Ject | 6.29× | Music & Radio |
| Alaska | 2.64× | Travel & Leisure |
| Product design | 2.38× | Business & Career |
| Mae Hong Son Province | 18.6× | Travel & Leisure |
| Home construction | 1.51× | Home & Garden |
| Elsword | 16.39× | Games |
| Minnesota | 1.64× | Travel & Leisure |
| Home staging | 3.91× | Home & Garden |
| Austin Kayak | 18.49× | Shopping |
| Google Photos | 1.66× | Technology & Electronics |
| Embroidery Library | 10.39× | Home & Garden |
| UK garage | 3.6× | Music & Radio |
| Tipsy Elves | 6.33× | Shopping |
| Goop | 3.34× | Internet & Social Media |
| 3D printing | 1.56× | Technology & Electronics |
| Nebraska | 1.64× | Travel & Leisure |
| Wok | 3.84× | Food & Beverages |
| Justice | 1.64× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.63 |
| Early Adopter Mentality | POWER | 1.48 |
| Risk Appetite | THRILL | 1.29 |
| Sports Activity | POWER | 1.2 |
| Individualism | JOY | 1.17 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.0% |
| Canada | 7.1% |
| United Kingdom | 7.0% |
See Matt Rife audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Home Alone (6,621,882)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matt Rife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.