A data profile of the people who buy, follow and care about Mean Girls in United States — modelled from more than twelve digital signal sources. Mean Girls has an estimated audience of 1,357,066 people in United States.
Mean Girls has an estimated audience of 1,357,066 people in United States. 68.5% are female, 31.5% are male, average age 30.5. Top brand affinities: Anna Faris, Owen Wilson, Legally Blonde, Olivia Munn, Taron Egerton.
Top brand affinities include Anna Faris, Owen Wilson, Legally Blonde, with strongest over-indexing on Anna Faris (25.8× the country average).
Demographically, the Mean Girls audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Mean Girls fan in United States is more female, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Anna Faris.
The key figures that characterise the Mean Girls profile in United States.
68.5% are female, 31.5% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 30.5 |
| Estimated audience size | 1,357,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 18% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Mean Girls audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.3% |
| Japan | 14.8% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Mean Girls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EuroTrip | Movies & TV | 38.24× | ||
| 02 | Bride Wars | Movies & TV | 34.44× | ||
| 03 | Sixteen Candles | Movies & TV | 28.55× | ||
| 04 | Hot Fuzz | Movies & TV | 27.30× | ||
| 05 | Anna Faris | Movies & TV | 25.80× | ||
| 06 | Legally Blonde | Movies & TV | 25.64× | ||
| 07 | Olivia Munn | Movies & TV | 22.39× | ||
| 08 | Owen Wilson | Movies & TV | 22.12× | ||
| 09 | Jason Segel | Movies & TV | 21.37× | ||
| 10 | Love Actually | Movies & TV | 20.60× | ||
| 11 | Clueless (film) | Movies & TV | 20.15× | ||
| 12 | Taron Egerton | Movies & TV | 20.00× | ||
| 13 | Sausage Party | Movies & TV | 19.92× | ||
| 14 | Austin Powers (film series) | Movies & TV | 19.32× | ||
| 15 | Jason Sudeikis | Movies & TV | 16.69× | ||
| 16 | Borat | Movies & TV | 15.78× | ||
| 17 | Amanda Seyfried | Movies & TV | 13.69× | ||
| 18 | Alexis Bledel | Movies & TV | 12.12× | ||
| 19 | Lacey Chabert | Movies & TV | 11.79× | ||
| 20 | Anne Hathaway | Movies & TV | 7.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mean Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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