Mean Girls Audience in United States
Mean Girls has an estimated audience of 1,357,066 people in United States. 68.5% are female, 31.5% are male, average age 30.5. Top brand affinities: Sleaford, Klis, Hooked on Phonics, Horeca, jen carver photography.
Top brand affinities include Sleaford, Klis, Hooked on Phonics, with strongest over-indexing on Sleaford (32.22× the country average). Demographically, the Mean Girls audience skews more female with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Mean Girls fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 30.5 |
| Estimated audience size | 1,357,066 |
Audience persona
The typical Mean Girls fan in United States is more female, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sleaford.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sleaford | 32.22× | Travel & Leisure |
| Klis | 28.38× | Travel & Leisure |
| Hooked on Phonics | 23.89× | Kids & Family |
| Horeca | 19.89× | Travel & Leisure |
| jen carver photography | 19.61× | Arts & Culture |
| Knauf Insulation | 19.42× | Business & Career |
| Mojinos Escozíos | 19.03× | Music & Radio |
| Isothermal process | 18.93× | Business & Career |
| Waukee High School | 18.83× | Business & Career |
| Habtamu Wondimu | 17.52× | Politics & Society |
| Gofobo | 16.73× | Movies & TV |
| Ridwan Kamil | 15.95× | Politics & Society |
| Ich + Ich | 14.54× | Music & Radio |
| Bridget Jones: The Edge of Reason | 14.29× | Movies & TV |
| Elsword | 13.93× | Games |
| Brown County, Wisconsin | 13.37× | Travel & Leisure |
| Jagged Alliance Online | 12.84× | Games |
| Wedding Favors shop | 12.67× | Kids & Family |
| McGill University Faculty of Law | 12.48× | Business & Career |
| Kidney Disease Awareness | 12.38× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.18 |
| Extroversion | THRILL | 1.63 |
| Tradition | CONSERVATISM | 1.52 |
| Mindfulness | BALANCE | 1.5 |
| Sustainability | BALANCE | 1.4 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Japan | 14.8% |
| United Kingdom | 6.5% |
See Mean Girls audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mean Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.