Moby Audience in United States
Moby has an estimated audience of 716,744 people in United States. 48.9% are female, 51.1% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Amen, Dido (singer), Destination X, Leftfield, Jeff Buckley.
The average Moby fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Amen, Dido (singer), Destination X, with strongest over-indexing on Amen (413.94× the country average). Demographically, the Moby audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Moby fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.1 |
| Estimated audience size | 716,744 |
Audience persona
The typical Moby fan in United States is balanced, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Amen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,067 | 1.24× |
| New York | 64,774 | 1.62× |
| Texas | 57,095 | 0.93× |
| Florida | 54,213 | 1.12× |
| Pennsylvania | 24,414 | 1.01× |
| Illinois | 24,277 | 1.02× |
| New Jersey | 21,469 | 1.18× |
| Ohio | 21,442 | 0.97× |
| Virginia | 19,951 | 1.14× |
| North Carolina | 19,310 | 0.9× |
| Georgia | 18,493 | 0.84× |
| Michigan | 18,176 | 0.97× |
| Arizona | 18,128 | 1.24× |
| Washington | 17,760 | 1.24× |
| Maryland | 17,244 | 1.4× |
| Massachusetts | 17,033 | 1.21× |
| Tennessee | 14,369 | 1× |
| Colorado | 14,093 | 1.25× |
| Indiana | 11,879 | 0.91× |
| Oregon | 11,753 | 1.43× |
| Missouri | 11,242 | 0.97× |
| Wisconsin | 10,776 | 1× |
| Minnesota | 10,743 | 1.05× |
| South Carolina | 8,738 | 0.81× |
| Alabama | 8,340 | 0.83× |
| Kentucky | 8,081 | 0.9× |
| Utah | 6,998 | 1.09× |
| Louisiana | 6,854 | 0.74× |
| Oklahoma | 6,824 | 0.86× |
| Nevada | 6,208 | 0.9× |
| Iowa | 5,286 | 0.9× |
| Connecticut | 4,954 | 0.69× |
| Kansas | 4,836 | 0.86× |
| Arkansas | 4,476 | 0.76× |
| Mississippi | 3,828 | 0.65× |
| Nebraska | 3,752 | 1.04× |
| Idaho | 3,682 | 1.02× |
| New Mexico | 3,283 | 0.91× |
| New Hampshire | 3,151 | 1.12× |
| Washington, District of Columbia | 2,933 | 1.36× |
| Maine | 2,883 | 1.12× |
| Hawaii | 2,568 | 0.83× |
| West Virginia | 2,549 | 0.76× |
| Montana | 2,195 | 1.1× |
| Rhode Island | 1,994 | 0.87× |
| Alaska | 1,702 | 1.11× |
| Delaware | 1,516 | 0.77× |
| Vermont | 1,341 | 1.07× |
| South Dakota | 1,220 | 0.74× |
| North Dakota | 1,130 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Amen | 413.94× | Music & Radio |
| Dido (singer) | 229.6× | Music & Radio |
| Destination X | 187.64× | Movies & TV |
| Leftfield | 595.16× | Music & Radio |
| Jeff Buckley | 91.78× | Music & Radio |
| Segunda División | 263.2× | Sports |
| 4+ | 94.6× | Movies & TV |
| Mazzy Star | 133.76× | Music & Radio |
| Pain | 132.39× | Music & Radio |
| Röyksopp | 395.07× | Music & Radio |
| Massive Attack | 107.71× | Music & Radio |
| Pete Seeger | 86.48× | Music & Radio |
| Nelly Furtado | 55.78× | Music & Radio |
| Thurston Moore | 307.29× | Music & Radio |
| The Proclaimers | 217.53× | Music & Radio |
| The Donnas | 319.23× | Literature |
| Athlete | 24.59× | Music & Radio |
| Jamiroquai | 87.6× | Music & Radio |
| Kim Gordon | 158.3× | Music & Radio |
| Orbital (band) | 71.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Design Affinity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.4 |
| Spirituality | BALANCE | 1.25 |
| Individualism | JOY | 1.25 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 34.1% |
| United States | 15.4% |
| Germany | 8.0% |
See Moby audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
Frequently asked questions
How many fans does Moby have in United States?
Moby has an estimated audience of 716,744 people in United States, concentrated in California and New York.
What is the gender split and age of Moby fans?
48.9% of Moby fans are female, 51.1% are male, with an average age of 40.1 years.
Which brands do Moby fans like most?
Moby fans show strongest brand affinity for Amen (413.94×), Dido (singer) (229.6×), and Destination X (187.64×) over the country average.
Where do Moby fans live in United States?
Moby fans in United States are most concentrated in California (reach 98,067), New York (reach 64,774), and Texas (reach 57,095). These three regions account for the largest share of the active audience.
What other brands do Moby fans also like?
Beyond Moby itself, the audience over-indexes on Dido (singer) (229.6×), Destination X (187.64×), Leftfield (595.16×), and Jeff Buckley (91.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Moby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.