Rascasse Audience Intelligence

Moby Audience in United States

A data profile of the people who buy, follow and care about Moby in United States — modelled from more than twelve digital signal sources. Moby has an estimated audience of 718,257 people in United States.

#21among EDM in United States#6894among Person in United States#3968in Music & Radio

The average Moby fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Amen, Sissy Spacek, Dido (singer), with strongest over-indexing on Amen (413.94× the country average).

Demographically, the Moby audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moby fan in United States is balanced, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Amen.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moby profile in United States.

Audience size
718K
in United States
Gender
48.9%♀
51.1% male
Age
40.1
average years
Country rank
#29432
Person in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moby fans

48.9% are female, 51.1% are male, average age 40.1.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Moby audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.1
Estimated audience size718,257
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Moby audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Moby audience comes from United States.

Worldwide audience distribution share by country for Moby
CountryShare
Italy32.9%
United States15.0%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moby audience in United States is strongest.

Fig. 05

Top regions by affinity

Moby fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.87×
02Oregon~10K1.36×
03Arizona~20K1.33×
04Maryland~20K1.33×
05Washington, District of Columbia~3K1.28×
06California~100K1.25×
07Washington~20K1.19×
08Massachusetts~20K1.16×
09Colorado~10K1.16×
10New Jersey~20K1.15×
11Maine~3K1.14×
12Alaska~2K1.13×
13Vermont~1K1.13×
14New Hampshire~3K1.10×
15Montana~2K1.10×
16Florida~50K1.06×
17Virginia~20K1.06×
18Utah~7K1.06×
19Nebraska~4K1.03×
20Minnesota~10K1.02×
21Pennsylvania~20K1.00×
22Illinois~20K0.99×
23Wisconsin~10K0.99×
24Connecticut~7K0.98×
25Idaho~4K0.98×
26Tennessee~10K0.95×
27New Mexico~3K0.95×
28Ohio~20K0.94×
29Missouri~10K0.94×
30Rhode Island~2K0.94×
31Michigan~20K0.92×
32Kentucky~8K0.91×
33Nevada~6K0.90×
34Iowa~5K0.90×
35Texas~50K0.88×
36North Carolina~20K0.88×
37Indiana~10K0.88×
38Hawaii~3K0.87×
39South Dakota~1K0.86×
40North Dakota~1K0.86×
41Kansas~5K0.85×
42Georgia~20K0.84×
43Oklahoma~7K0.84×
44Arkansas~5K0.84×
45West Virginia~3K0.83×
46Delaware~2K0.83×
47South Carolina~9K0.82×
48Alabama~8K0.81×
49Louisiana~7K0.77×
50Mississippi~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Moby, United States
0.75×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moby audience
#·InterestCategoryAffinity×
01LeftfieldMusic & Radio595.16×
02AmenMusic & Radio413.94×
03RöyksoppMusic & Radio395.07×
04Thurston MooreMusic & Radio307.29×
05Segunda DivisiónSports263.20×
06Dido (singer)Music & Radio229.60×
07The ProclaimersMusic & Radio217.53×
08Destination XMovies & TV187.64×
09Kim GordonMusic & Radio158.30×
10Sissy SpacekMovies & TV140.84×
11Mazzy StarMusic & Radio133.76×
12PainMusic & Radio132.39×
13Massive AttackMusic & Radio107.71×
144+Movies & TV94.60×
15Jeff BuckleyMusic & Radio91.78×
16JamiroquaiMusic & Radio87.60×
17The HivesMusic & Radio73.28×
18Nelly FurtadoMusic & Radio55.78×
19Uma ThurmanMovies & TV26.71×
20AthleteMusic & Radio24.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moby audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.17×
MindfulnessBALANCE2.06×
Early Adopter MentalityPOWER1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moby audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.17×
Luxury OrientationPREMIUM1.21×
Pet OwnershipJOY1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moby have in United States?

Moby has an estimated audience of 718,257 people in United States, concentrated in California and New York.

02

What is the gender split and age of Moby fans?

48.9% of Moby fans are female, 51.1% are male, with an average age of 40.1 years.

03

Which brands do Moby fans like most?

Moby fans show strongest brand affinity for Amen (413.94×), Sissy Spacek (140.84×), and Dido (singer) (229.6×) over the country average.

04

Where do Moby fans live in United States?

Moby fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Moby fans also like?

Beyond Moby itself, the audience over-indexes on Sissy Spacek (140.84×), Dido (singer) (229.6×), Leftfield (595.16×), and Jeff Buckley (91.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in United States

See Moby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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