Rascasse Audience Intelligence

Nissan Pathfinder Audience in United States

A data profile of the people who buy, follow and care about Nissan Pathfinder in United States — modelled from more than twelve digital signal sources. Nissan Pathfinder has an estimated audience of 1,839,113 people in United States.

#87among Car Model in United States#506in Cars & Mobility

The average Nissan Pathfinder fan in United States is 40.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nissan Rogue, Nissan Murano, Nissan Sentra, with strongest over-indexing on Nissan Rogue (35.57× the country average).

Demographically, the Nissan Pathfinder audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Pathfinder fan in United States is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Nissan Rogue.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Pathfinder profile in United States.

Audience size
1.8M
in United States
Gender
35.6%♀
64.4% male
Age
40.2
average years
Country rank
#15215
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Pathfinder fans

35.6% are female, 64.4% are male, average age 40.2.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Nissan Pathfinder audience in United States
MetricValue
Female35.6%
Male64.4%
Average age40.2
Estimated audience size1,839,113
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Nissan Pathfinder audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Nissan Pathfinder audience comes from United States.

Worldwide audience distribution share by country for Nissan Pathfinder
CountryShare
United States40.1%
Australia5.5%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Pathfinder audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Pathfinder fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.42×
02Tennessee~50K1.41×
03West Virginia~10K1.40×
04Oklahoma~30K1.33×
05Kentucky~30K1.27×
06Louisiana~30K1.26×
07Mississippi~20K1.25×
08Missouri~30K1.20×
09Texas~200K1.13×
10Alabama~30K1.12×
11Nebraska~10K1.07×
12Florida~100K1.05×
13Pennsylvania~60K1.05×
14New Jersey~50K1.05×
15Kansas~10K1.05×
16South Carolina~30K1.04×
17Iowa~20K1.04×
18New York~100K1.03×
19North Carolina~60K1.03×
20Wisconsin~30K1.02×
21North Dakota~4K1.02×
22Georgia~60K1.01×
23Indiana~30K1.01×
24New Mexico~9K1.00×
25Connecticut~20K0.99×
26Maine~6K0.99×
27Illinois~60K0.98×
28Minnesota~20K0.98×
29New Hampshire~7K0.96×
30Ohio~50K0.94×
31Virginia~40K0.94×
32Arizona~30K0.93×
33Colorado~30K0.93×
34Nevada~20K0.92×
35South Dakota~4K0.92×
36Delaware~4K0.91×
37Utah~10K0.90×
38Maryland~30K0.89×
39Montana~4K0.89×
40Hawaii~7K0.88×
41Idaho~8K0.86×
42Alaska~3K0.86×
43Massachusetts~30K0.85×
44Rhode Island~5K0.82×
45Vermont~3K0.82×
46Michigan~40K0.80×
47California~200K0.78×
48Washington~30K0.78×
49Oregon~20K0.75×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Nissan Pathfinder, United States
0.67×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Pathfinder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Pathfinder audience
#·InterestCategoryAffinity×
01Fiat 500XCars & Mobility104.28×
02Peugeot 2008Cars & Mobility82.48×
03Nissan QashqaiCars & Mobility62.46×
04Nissan MuranoCars & Mobility61.23×
05Nissan RogueCars & Mobility35.57×
06Nissan SentraCars & Mobility33.90×
07Honda Odyssey (North America)Cars & Mobility30.53×
08Buick EnclaveCars & Mobility23.96×
09Honda PilotCars & Mobility22.59×
10Acura MDXCars & Mobility20.05×
11HellcatsMovies & TV16.68×
12Mazda CX-5Cars & Mobility16.22×
13Honda CR-VCars & Mobility14.65×
14Fuel economy in automobilesCars & Mobility13.47×
15Toyota HighlanderCars & Mobility12.69×
16Automatic transmissionCars & Mobility11.93×
17Front-wheel driveCars & Mobility11.61×
18Toyota RAV4Cars & Mobility11.14×
19TouchscreenTechnology & Electronics7.95×
20AutotraderCars & Mobility6.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Pathfinder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Pathfinder audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.35×
PatriotismCONSERVATISM1.73×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Pathfinder audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
SpiritualityBALANCE0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Pathfinder have in United States?

Nissan Pathfinder has an estimated audience of 1,839,113 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nissan Pathfinder fans?

35.6% of Nissan Pathfinder fans are female, 64.4% are male, with an average age of 40.2 years.

03

Which brands do Nissan Pathfinder fans like most?

Nissan Pathfinder fans show strongest brand affinity for Nissan Rogue (35.57×), Nissan Murano (61.23×), and Nissan Sentra (33.9×) over the country average.

04

Where do Nissan Pathfinder fans live in United States?

Nissan Pathfinder fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Pathfinder fans also like?

Beyond Nissan Pathfinder itself, the audience over-indexes on Nissan Murano (61.23×), Nissan Sentra (33.9×), Honda Pilot (22.59×), and Honda Odyssey (North America) (30.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Nissan Pathfinder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Pathfinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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