Rascasse Audience Intelligence

Nissan Pathfinder Audience in United States

Nissan Pathfinder has an estimated audience of 1.9M people in United States.

#85among Car Model in United States
#504in Cars & Mobility

The average Nissan Pathfinder fan in United States is 41.0 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Fiat 500X, Peugeot 2008, Nissan Qashqai, with strongest over-indexing on Fiat 500X (104.28× the country average).

Demographically, the Nissan Pathfinder audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Nissan Pathfinder fan in United States is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Fiat 500X.

Category: Cars & Mobility · Type: Car Model

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
35.6%♀
64.4% male
Age
41.0
average years
Country rank
#14976
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Nissan Pathfinder fans

35.6% are female, 64.4% are male, average age 41.0.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Nissan Pathfinder audience in United States
MetricValue
Female35.6%
Male64.4%
Average age41.0
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Nissan Pathfinder audience in United States
Age bracketShare%
16-2421%
25-3416%
35-4418%
45-5420%
55+25%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Nissan Pathfinder audience comes from United States.

Worldwide audience distribution share by country for Nissan Pathfinder
CountryShare
United States39.7%
Canada5.3%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nissan Pathfinder fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.42×
02Tennessee~60K1.41×
03West Virginia~10K1.40×
04Oklahoma~30K1.33×
05Kentucky~30K1.27×
06Louisiana~30K1.26×
07Mississippi~20K1.25×
08Missouri~40K1.20×
09Texas~100K1.13×
10Alabama~30K1.12×
11Nebraska~10K1.07×
12Florida~100K1.05×
13Pennsylvania~80K1.05×
14New Jersey~60K1.05×
15Kansas~20K1.05×
16South Carolina~30K1.04×
17Iowa~20K1.04×
18New York~100K1.03×
19North Carolina~70K1.03×
20Wisconsin~30K1.02×
21North Dakota~5K1.02×
22Georgia~70K1.01×
23Indiana~40K1.01×
24New Mexico~10K1.00×
25Connecticut~20K0.99×
26Maine~8K0.99×
27Illinois~70K0.98×
28Minnesota~30K0.98×
29New Hampshire~7K0.96×
30Ohio~60K0.94×
31Virginia~50K0.94×
32Arizona~40K0.93×
33Colorado~30K0.93×
34Wyoming~3K0.93×
35Nevada~20K0.92×
36South Dakota~5K0.92×
37Delaware~5K0.91×
38Utah~20K0.90×
39Maryland~30K0.89×
40Montana~6K0.89×
41Hawaii~7K0.88×
42Idaho~9K0.86×
43Alaska~4K0.86×
44Massachusetts~30K0.85×
45Rhode Island~5K0.82×
46Vermont~3K0.82×
47Michigan~50K0.80×
48California~200K0.78×
49Washington~30K0.78×
50Oregon~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Nissan Pathfinder, United States
0.75×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nissan Pathfinder audience vs. the country average
#·InterestCategoryAffinity×
01Fiat 500XCars & Mobility104.28×
02Peugeot 2008Cars & Mobility82.48×
03Nissan QashqaiCars & Mobility62.46×
04Nissan MuranoCars & Mobility61.23×
05Nissan RogueCars & Mobility35.57×
06Nissan SentraCars & Mobility33.90×
07Honda Odyssey (North America)Cars & Mobility30.53×
08Buick EnclaveCars & Mobility23.96×
09Honda PilotCars & Mobility22.59×
10Acura MDXCars & Mobility20.05×
11Ford EscapeCars & Mobility18.84×
12HellcatsMovies & TV16.68×
13Mazda CX-5Cars & Mobility16.22×
14Honda CR-VCars & Mobility14.65×
15Fuel economy in automobilesCars & Mobility13.47×
16Toyota HighlanderCars & Mobility12.69×
17Automatic transmissionCars & Mobility11.93×
18Front-wheel driveCars & Mobility11.61×
19Toyota RAV4Cars & Mobility11.14×
20TouchscreenTechnology & Electronics7.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nissan Pathfinder audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nissan Pathfinder audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.35×
PatriotismCONSERVATISM1.73×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nissan Pathfinder audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
SpiritualityBALANCE0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nissan Pathfinder over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nissan-pathfinder-43566” · Methodology