Nissan Pathfinder Audience in United States

Nissan Pathfinder logo

Nissan Pathfinder has an estimated audience of 1,780,202 people in United States. 35.6% are female, 64.4% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: Nissan Rogue, Nissan Altima, Nissan Murano, Nissan Sentra, Honda Pilot.

The average Nissan Pathfinder fan in United States is 40.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nissan Rogue, Nissan Altima, Nissan Murano, with strongest over-indexing on Nissan Rogue (35.57× the country average). Demographically, the Nissan Pathfinder audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Nissan Pathfinder fans

Demographic split for Nissan Pathfinder audience in United States
MetricValue
Female35.6%
Male64.4%
Average age40.2
Estimated audience size1,780,202

Audience persona

The typical Nissan Pathfinder fan in United States is more male, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Nissan Rogue.

Top regions in United States

Top regions ranked by reach for Nissan Pathfinder in United States
RegionReachAffinity
Texas185,1031.21×
California165,3570.84×
Florida135,6021.13×
New York112,1401.13×
Pennsylvania65,8891.1×
Illinois61,8001.04×
North Carolina58,5891.09×
Georgia58,5471.07×
Tennessee52,3861.47×
Ohio52,1440.95×
New Jersey50,6111.12×
Virginia43,4631×
Michigan36,5210.78×
Arizona34,8660.96×
Missouri33,7571.18×
Indiana31,9740.98×
Massachusetts30,3300.86×
Washington29,9790.84×
South Carolina29,1011.09×
Louisiana28,3651.24×
Colorado28,1491×
Maryland27,9850.91×
Alabama27,4941.11×
Kentucky26,8261.2×
Oklahoma26,7241.35×
Wisconsin26,0010.97×
Minnesota24,3840.96×
Arkansas19,4401.33×
Connecticut18,1191.01×
Mississippi17,9281.22×
Nevada16,6580.97×
Oregon15,7580.77×
Iowa15,0141.02×
Utah14,7530.93×
Kansas14,2741.02×
West Virginia10,1431.22×
Nebraska9,3071.04×
New Mexico8,4200.94×
Idaho7,5040.84×
Hawaii6,8870.9×
New Hampshire6,7670.96×
Maine5,9360.93×
Rhode Island4,5140.8×
Montana4,2220.85×
Delaware4,0530.83×
Washington, District of Columbia3,6770.69×
South Dakota3,4570.84×
North Dakota3,3910.93×
Alaska3,0120.79×
Vermont2,3280.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Pathfinder audience
BrandAffinityCategory
Nissan Rogue35.57×Cars & Mobility
Nissan Altima43.57×Cars & Mobility
Nissan Murano61.23×Cars & Mobility
Nissan Sentra33.9×Cars & Mobility
Honda Pilot22.59×Cars & Mobility
Honda Odyssey (North America)30.53×Cars & Mobility
Honda CR-V14.65×Cars & Mobility
Acura MDX20.05×Cars & Mobility
Hellcats16.68×Movies & TV
Peugeot 200882.48×Cars & Mobility
Fuel economy in automobiles13.47×Cars & Mobility
Front-wheel drive11.61×Cars & Mobility
Mazda CX-516.22×Cars & Mobility
Buick Enclave23.96×Cars & Mobility
Fiat 500X104.28×Cars & Mobility
Nissan Qashqai62.46×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Toyota Highlander12.69×Cars & Mobility
Ford Escape18.84×Cars & Mobility
Autotrader6.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Pathfinder audience
TraitClusterScore
Family OrientationCONSERVATISM2.05
Need for SecurityCONSERVATISM1.65
Quality AwarenessPREMIUM1.46
Price SensitivityPREMIUM1.28
Career OrientationPOWER1.16
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Nissan Pathfinder
CountryShare
United States39.4%
Australia5.7%
Canada5.5%

See Nissan Pathfinder audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Nissan Pathfinder have in United States?

Nissan Pathfinder has an estimated audience of 1,780,202 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan Pathfinder fans?

35.6% of Nissan Pathfinder fans are female, 64.4% are male, with an average age of 40.2 years.

Which brands do Nissan Pathfinder fans like most?

Nissan Pathfinder fans show strongest brand affinity for Nissan Rogue (35.57×), Nissan Altima (43.57×), and Nissan Murano (61.23×) over the country average.

Where do Nissan Pathfinder fans live in United States?

Nissan Pathfinder fans in United States are most concentrated in Texas (reach 185,103), California (reach 165,357), and Florida (reach 135,602). These three regions account for the largest share of the active audience.

What other brands do Nissan Pathfinder fans also like?

Beyond Nissan Pathfinder itself, the audience over-indexes on Nissan Altima (43.57×), Nissan Murano (61.23×), Nissan Sentra (33.9×), and Honda Pilot (22.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Pathfinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.