Rascasse Audience Intelligence

Waylon Jennings Audience in United States

A data profile of the people who buy, follow and care about Waylon Jennings in United States — modelled from more than twelve digital signal sources. Waylon Jennings has an estimated audience of 2,348,283 people in United States.

#33among Country music in United States#2171among Person in United States#1345in Music & Radio

The average Waylon Jennings fan in United States is 45.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Backyardigans, Willie Nelson, Dolly Parton, with strongest over-indexing on The Backyardigans (244.03× the country average).

Demographically, the Waylon Jennings audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waylon Jennings fan in United States is balanced, around 45.0 years old, with strong Tradition tendencies and a notable affinity for The Backyardigans.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waylon Jennings profile in United States.

Audience size
2.3M
in United States
Gender
46.3%♀
53.7% male
Age
45.0
average years
Country rank
#12517
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waylon Jennings fans

46.3% are female, 53.7% are male, average age 45.0.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Waylon Jennings audience in United States
MetricValue
Female46.3%
Male53.7%
Average age45.0
Estimated audience size2,348,283
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Waylon Jennings audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Waylon Jennings audience comes from United States.

Worldwide audience distribution share by country for Waylon Jennings
CountryShare
United States72.2%
Canada5.2%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waylon Jennings audience in United States is strongest.

Fig. 05

Top regions by affinity

Waylon Jennings fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~50K1.69×
02West Virginia~20K1.69×
03Montana~10K1.67×
04Tennessee~70K1.66×
05Arkansas~30K1.57×
06Oklahoma~40K1.46×
07South Dakota~7K1.45×
08North Dakota~7K1.43×
09Wyoming~5K1.43×
10Alabama~40K1.39×
11Iowa~20K1.29×
12Missouri~40K1.26×
13Mississippi~20K1.24×
14Wisconsin~40K1.18×
15New Mexico~10K1.18×
16Minnesota~40K1.14×
17Maine~9K1.13×
18Nebraska~10K1.10×
19Idaho~10K1.10×
20Arizona~50K1.09×
21Kansas~20K1.09×
22Indiana~40K1.08×
23Louisiana~30K1.07×
24South Carolina~30K1.04×
25North Carolina~70K1.02×
26Ohio~70K1.00×
27Vermont~4K0.98×
28Oregon~20K0.97×
29Texas~200K0.96×
30Alaska~4K0.95×
31Colorado~30K0.94×
32Georgia~60K0.90×
33Michigan~50K0.90×
34New Hampshire~8K0.87×
35Pennsylvania~60K0.84×
36Utah~20K0.82×
37Virginia~40K0.79×
38Washington~30K0.74×
39Illinois~50K0.71×
40Nevada~10K0.62×
41Delaware~4K0.61×
42Florida~90K0.59×
43Rhode Island~4K0.59×
44Connecticut~10K0.56×
45Massachusetts~20K0.54×
46Maryland~20K0.52×
47California~100K0.50×
48New York~60K0.45×
49Hawaii~4K0.44×
50New Jersey~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Waylon Jennings, United States
0.41×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waylon Jennings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waylon Jennings audience
#·InterestCategoryAffinity×
01The BackyardigansMovies & TV244.03×
02Dianne WiestMovies & TV29.12×
03George JonesMusic & Radio28.17×
04Aidan GillenMovies & TV27.04×
05Hank Williams, Jr.Music & Radio22.81×
06MacGyverMovies & TV22.68×
07Kris KristoffersonMusic & Radio21.32×
08Edison (company)Business & Career19.52×
09Dwight YoakamMusic & Radio19.11×
10Willie NelsonMusic & Radio16.50×
11Johnny CashMusic & Radio15.92×
12NCIS (franchise)Movies & TV15.63×
13Alan JacksonMusic & Radio13.89×
14Chicago Fire (TV series)Movies & TV13.36×
15Animal Kingdom (TV series)Movies & TV10.97×
16Dolly PartonMusic & Radio10.11×
17Bluegrass musicMusic & Radio7.38×
18Ella LangleyMusic & Radio6.82×
19Folk musicMusic & Radio6.23×
20American folk musicMusic & Radio6.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waylon Jennings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waylon Jennings audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.52×
SpiritualityBALANCE1.77×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waylon Jennings audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Urban LifestyleOPEN0.95×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waylon Jennings have in United States?

Waylon Jennings has an estimated audience of 2,348,283 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Waylon Jennings fans?

46.3% of Waylon Jennings fans are female, 53.7% are male, with an average age of 45.0 years.

03

Which brands do Waylon Jennings fans like most?

Waylon Jennings fans show strongest brand affinity for The Backyardigans (244.03×), Willie Nelson (16.5×), and Dolly Parton (10.11×) over the country average.

04

Where do Waylon Jennings fans live in United States?

Waylon Jennings fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Waylon Jennings fans also like?

Beyond Waylon Jennings itself, the audience over-indexes on Willie Nelson (16.5×), Dolly Parton (10.11×), Dianne Wiest (29.12×), and NCIS (franchise) (15.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Waylon Jennings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waylon Jennings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →