Waylon Jennings Audience in United States

Waylon Jennings logo

Waylon Jennings has an estimated audience of 2,214,679 people in United States. 46.3% are female, 53.7% are male, average age 45.0. Top regions: Texas, California, Florida. Top brand affinities: The Backyardigans, Willie Nelson, Dolly Parton, NCIS (franchise), Dianne Wiest.

The average Waylon Jennings fan in United States is 45.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The Backyardigans, Willie Nelson, Dolly Parton, with strongest over-indexing on The Backyardigans (244.03× the country average). Demographically, the Waylon Jennings audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Waylon Jennings fans

Demographic split for Waylon Jennings audience in United States
MetricValue
Female46.3%
Male53.7%
Average age45.0
Estimated audience size2,214,679

Audience persona

The typical Waylon Jennings fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for The Backyardigans.

Top regions in United States

Top regions ranked by reach for Waylon Jennings in United States
RegionReachAffinity
Texas190,9531×
California128,1450.53×
Florida87,7140.59×
Tennessee76,1051.71×
Ohio69,7911.02×
North Carolina68,4561.03×
Georgia66,8300.98×
Pennsylvania61,9710.83×
Illinois55,7310.76×
New York54,9640.44×
Michigan53,9540.93×
Arizona52,1951.15×
Kentucky47,2531.7×
Missouri45,9961.29×
Alabama44,8571.45×
Indiana44,7061.1×
Virginia43,6260.81×
Wisconsin41,7411.25×
Oklahoma37,0351.51×
Minnesota35,2011.11×
Washington34,7450.78×
South Carolina34,3241.03×
Colorado33,8230.97×
Louisiana31,6751.11×
Arkansas28,9441.59×
Oregon25,5121×
Iowa23,5851.29×
Massachusetts23,0690.53×
New Jersey22,8670.41×
Mississippi21,9231.2×
Maryland18,9240.5×
Kansas18,8061.08×
West Virginia17,0431.65×
Utah16,1830.82×
New Mexico12,6501.14×
Nevada12,3680.58×
Idaho11,9541.08×
Nebraska11,9461.08×
Connecticut11,7860.53×
Montana10,4421.7×
Maine8,7051.1×
New Hampshire7,6120.87×
South Dakota7,4251.45×
North Dakota6,1581.35×
Wyoming4,3821.33×
Alaska4,1140.87×
Vermont3,7180.96×
Rhode Island3,6500.52×
Hawaii3,3040.35×
Delaware3,2060.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waylon Jennings audience
BrandAffinityCategory
The Backyardigans244.03×Movies & TV
Willie Nelson16.5×Music & Radio
Dolly Parton10.11×Music & Radio
NCIS (franchise)15.63×Movies & TV
Dianne Wiest29.12×Movies & TV
Hank Williams, Jr.22.81×Music & Radio
Johnny Cash15.92×Music & Radio
American folk music6.05×Music & Radio
Kris Kristofferson21.32×Music & Radio
Dwight Yoakam19.11×Music & Radio
Alan Jackson13.89×Music & Radio
George Jones28.17×Music & Radio
MacGyver22.68×Movies & TV
Animal Kingdom (TV series)10.97×Movies & TV
Edison (company)19.52×Business & Career
Bluegrass music7.38×Music & Radio
Folk music6.23×Music & Radio
Texas country music6.9×Music & Radio
Chicago Fire (TV series)13.36×Movies & TV
Spirituality4.14×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waylon Jennings audience
TraitClusterScore
PatriotismCONSERVATISM2
TraditionCONSERVATISM1.31
Need for SecurityCONSERVATISM1.21
IndividualismJOY1.17
ExtroversionTHRILL1.15
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Waylon Jennings
CountryShare
United States71.3%
Canada5.3%
Germany4.5%

See Waylon Jennings audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Waylon Jennings have in United States?

Waylon Jennings has an estimated audience of 2,214,679 people in United States, concentrated in Texas and California.

What is the gender split and age of Waylon Jennings fans?

46.3% of Waylon Jennings fans are female, 53.7% are male, with an average age of 45.0 years.

Which brands do Waylon Jennings fans like most?

Waylon Jennings fans show strongest brand affinity for The Backyardigans (244.03×), Willie Nelson (16.5×), and Dolly Parton (10.11×) over the country average.

Where do Waylon Jennings fans live in United States?

Waylon Jennings fans in United States are most concentrated in Texas (reach 190,953), California (reach 128,145), and Florida (reach 87,714). These three regions account for the largest share of the active audience.

What other brands do Waylon Jennings fans also like?

Beyond Waylon Jennings itself, the audience over-indexes on Willie Nelson (16.5×), Dolly Parton (10.11×), NCIS (franchise) (15.63×), and Dianne Wiest (29.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waylon Jennings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.