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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | MMuseum of Modern Art | 102k | 0.3% | 36.1 | 57.7% | Museum |
| 77 | VVictoria and Albert Museum | 100k | 0.9% | 38.5 | 65.1% | Museum |
| 78 | AArtistic inspiration | 93k | 0.5% | 40.8 | 73.2% | |
| 79 | AArt Collecting | 83k | 0.3% | 38.5 | 55.8% | |
| 80 | PPolygon | 81k | 0.8% | 40.2 | 42.5% | |
| 81 | IInstallation art | 77k | 0.4% | 39.1 | 46.1% | Art movement |
| 82 | PPortrait painting | 76k | 0.2% | 36.0 | 63.0% | |
| 83 | TTony Award | 75k | 0.5% | 37.9 | 56.1% | Award |
| 84 | CClassical ballet | 74k | 0.3% | 37.2 | 75.4% | |
| 85 | AArt auction | 71k | 0.4% | 39.4 | 60.2% | |
| 86 | CCollage | 70k | 0.6% | 36.7 | 63.3% | Band |
| 87 | CCalligraphy | 70k | 0.2% | 37.9 | 69.3% | |
| 88 | LLandscape painting | 66k | 0.2% | 31.9 | 58.5% | Art movement |
| 89 | FFrida Kahlo | 66k | 0.2% | 37.9 | 57.7% | Painter |
| 90 | PPopping | 65k | 1.0% | 39.3 | 46.6% | |
| 91 | MMichelangelo | 62k | 0.4% | 43.9 | 67.2% | Painter |
| 92 | BBritish Museum | 62k | 0.2% | 41.0 | 55.5% | Museum |
| 93 | SSurrealism | 62k | 0.5% | 39.3 | 59.0% | Art movement |
| 94 | EEye Magazine | 62k | 2.2% | 31.1 | 60.5% | |
| 95 | MMural | 62k | 0.4% | 35.2 | 53.8% | |
| 96 | SSaatchi Gallery | 60k | 0.3% | 39.6 | 55.7% | Museum |
| 97 | MMotion graphics | 58k | 0.4% | 34.2 | 36.2% | |
| 98 | MMetropolitan Museum of Art | 57k | 0.2% | 36.4 | 50.0% | Museum |
| 99 | RRealism (arts) | 57k | 0.4% | 32.7 | 54.7% | |
| 100 | EEmpire style | 57k | 1.2% | 28.7 | 37.2% |
Want the full picture for any of these audiences?
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Frequently asked questions
How is this list of the most popular arts & culture audiences compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each arts & culture audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest arts & culture audience in South Africa?
Popular culture currently leads with an estimated audience of 2.5M people in South Africa.