How to read this list
Rank
Position in the Top 70, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | DDecorative arts | 1.3M | 0.6% | 38.9 | 62.5% | Art movement |
| 2 | CCulinary art | 1.1M | 0.6% | 38.2 | 66.9% | Art movement |
| 3 | IIllustration | 670k | 0.3% | 34.6 | 55.0% | Art movement |
| 4 | CContemporary art | 636k | 0.3% | 37.1 | 57.7% | Art movement |
| 5 | MModern art | 603k | 0.3% | 36.9 | 49.0% | Art movement |
| 6 | CConceptual art | 442k | 0.5% | 36.5 | 58.3% | Art movement |
| 7 | AAbstract art | 370k | 0.4% | 38.0 | 59.8% | Art movement |
| 8 | GGraffiti | 350k | 0.6% | 33.9 | 45.5% | Art movement |
| 9 | DDigital art | 308k | 0.2% | 33.3 | 52.2% | Art movement |
| 10 | PPerformance art | 269k | 0.5% | 35.3 | 54.7% | Art movement |
| 11 | PPlastic arts | 239k | 0.5% | 40.6 | 58.5% | Art movement |
| 12 | CCeramic art | 182k | 0.7% | 41.4 | 64.6% | Art movement |
| 13 | MModernism | 182k | 0.5% | 37.3 | 60.1% | Art movement |
| 14 | SStreet art | 177k | 0.3% | 31.6 | 41.0% | Art movement |
| 15 | AAfrican art | 160k | 2.4% | 33.7 | 54.4% | Art movement |
| 16 | JJapanese art | 160k | 0.1% | 28.6 | 50.0% | Art movement |
| 17 | SSpray painting | 127k | 1.0% | 39.4 | 31.3% | Art movement |
| 18 | UUrban art | 126k | 0.4% | 30.1 | 33.9% | Art movement |
| 19 | PPop art | 119k | 0.6% | 33.4 | 50.8% | Art movement |
| 20 | FFolk art | 115k | 0.3% | 42.6 | 77.5% | Art movement |
| 21 | AArt Deco | 112k | 0.3% | 42.7 | 66.7% | Art movement |
| 22 | BByzantine art | 111k | 1.0% | 42.5 | 71.4% | Art movement |
| 23 | IInstallation art | 77k | 0.4% | 39.1 | 46.1% | Art movement |
| 24 | LLandscape painting | 66k | 0.2% | 31.9 | 58.5% | Art movement |
| 25 | SSurrealism | 62k | 0.5% | 39.3 | 59.0% | Art movement |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular art movements compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each art movement by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest art movement in South Africa?
Decorative arts currently leads with an estimated audience of 1.3M people in South Africa.