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Popularity ranking · South Africa

The 100 most popular Beers in South Africa

This curated ranking covers the 100 largest beers in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 221 beers tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Wellington Brewery, Heineken and Ceres Brewery lead the list with a combined estimated audience of 1.2M people. Across all 100 entries the average audience size is 30k, and the largest, Wellington Brewery, reaches around 623k people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each beer, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Wellington Brewery 623k — — Beer
2 Heineken 316k 35.2 47.9% Beer
3 Ceres Brewery 275k 37.5 58.1% Beer
4 South African Breweries 249k 34.0 38.2% Beer
5 Stella Artois 175k 36.9 47.5% Beer
6 Carling Black Label 143k 37.3 33.8% Beer
7 Budweiser 128k 36.7 49.5% Beer
8 Brooklyn Brewery 124k 39.5 45.0% Beer
9 Guinness 124k 37.2 52.2% Beer
10 Bell's Brewery 116k 43.6 43.4% Beer
11 Bass Brewery 110k 48.3 71.5% Beer
12 Samuel Smith Brewery 64k 35.6 17.5% Beer
13 Anheuser-Busch InBev 60k 34.6 37.2% Beer
14 Strongbow (cider) 53k 30.6 55.0% Beer
15 Rekorderlig Cider 37k 33.1 54.9% Beer
16 Castle Rock Brewery 30k 43.7 29.4% Beer
17 Amstel Brewery 28k 29.8 28.1% Beer
18 Amstel 26k 36.6 26.8% Beer
19 Kopparbergs Brewery 20k 42.1 47.4% Beer
20 Coopers Brewery 20k 30.0 64.5% Beer
21 Mill Street Brewery 19k 43.2 48.3% Beer
22 Grolsch Brewery 17k 42.3 49.8% Beer
23 Wychwood Brewery 16k 43.6 16.6% Beer
24 Beck's Brewery 15k 32.8 45.6% Beer
25 Hoegaarden Brewery 14k 33.5 7.7% Beer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular beers compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each beer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest beer in South Africa?

Wellington Brewery currently leads with an estimated audience of 623k people in South Africa.

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