Popularity ranking · South Africa

The 47 most popular Betting in South Africa

This curated ranking covers the 47 largest betting in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Betway, Betfred and NEO.bet lead the list with a combined estimated audience of 50M people. Across all 47 entries the average audience size is 1.1M, and the largest, Betway, reaches around 46M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each betting, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 47, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Betway 46M 35.7 49.2% Betting
2 Betfred 3.2M 35.4 43.7% Betting
3 NEO.bet 89k 36.6 36.2% Betting
4 Betfair 70k 35.0 44.9% Betting
5 BET-10 56k 35.6 48.2% Betting
6 Bet365 51k 35.9 47.1% Betting
7 William Hill (bookmaker) 46k 35.0 41.0% Betting
8 Paddy Power 42k 35.1 42.1% Betting
9 Boylesports 30k 41.9 43.9% Betting
10 BetVictor 15k 35.9 42.1% Betting
11 BetMGM 15k 36.2 43.6% Betting
12 888sport 15k 40.9 10.2% Betting
13 Neo.bet 8.3k 36.5 25.2% Betting
14 Bwin 7.8k 36.5 24.1% Betting
15 Betano 6.5k 34.5 39.1% Betting
16 LeoVegas 4.2k 35.7 53.1% Betting
17 Betclic 3k 29.0 45.1% Betting
18 Tipico 2.4k 41.5 54.6% Betting
19 Goldbet 1.6k 35.2 49.2% Betting
20 Winamax 1.4k 38.5 21.8% Betting
21 Pinnacle Sports 1.3k 35.0 43.7% Betting
22 PlayNow 1.1k 35.8 42.5% Betting
23 Tipsport 1k 33.7 40.3% Betting
24 Fun88 729 34.5 41.3% Betting
25 SBOTOP 603 35.6 38.3% Betting

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular betting compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each betting by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest betting in South Africa?

Betway currently leads with an estimated audience of 46M people in South Africa.

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