How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | UUnited Nations | 741k | 1.9% | 38.2 | 50.8% | Charity |
| 2 | AAmerican Marketing Association | 341k | 1.2% | — | — | Charity |
| 3 | FFamilySearch | 128k | 1.0% | 43.2 | 63.4% | Charity |
| 4 | RRAND Corporation | 119k | 9.0% | 40.4 | 52.6% | Charity |
| 5 | TTransparency International | 102k | 1.9% | 44.8 | 27.4% | Charity |
| 6 | CConfederation of African Football | 91k | 6.8% | 35.1 | 26.5% | Charity |
| 7 | FFederation of American Scientists | 73k | 1.2% | 39.9 | 39.7% | Charity |
| 8 | CCONCACAF | 61k | 1.0% | 35.8 | 40.3% | Charity |
| 9 | TThe Nature Conservancy | 56k | 1.8% | 46.6 | 43.0% | Charity |
| 10 | AAnimal Equality | 49k | 0.3% | 44.7 | 60.4% | Charity |
| 11 | EEndangered Wildlife Trust | 45k | 67.5% | 38.9 | 51.6% | Charity |
| 12 | BBritish Council | 39k | 0.3% | 34.9 | 60.6% | Charity |
| 13 | IInternational Olympic Committee | 38k | 0.5% | 35.2 | 29.5% | Charity |
| 14 | UUnif | 36k | 3.3% | 31.6 | 79.9% | Charity |
| 15 | HHumane society | 35k | 0.2% | 41.8 | 64.7% | Charity |
| 16 | SSociety of Women Engineers | 35k | 6.2% | 45.2 | 72.3% | Charity |
| 17 | HHuman Rights Watch | 34k | 0.9% | 38.2 | 48.1% | Charity |
| 18 | AAssociated Press | 32k | 0.5% | 32.9 | 30.4% | Charity |
| 19 | TToastmasters International | 31k | 5.6% | 44.1 | 69.7% | Charity |
| 20 | PPlanned Parenthood | 31k | 3.0% | 34.3 | 70.4% | Charity |
| 21 | WWorld Economic Forum | 28k | 0.7% | 40.7 | 48.4% | Charity |
| 22 | RRainforest Action Network | 25k | 1.4% | 47.6 | 40.2% | Charity |
| 23 | CClean Clothes Campaign | 25k | 0.2% | 41.3 | 100.0% | Charity |
| 24 | CCode.org | 24k | 0.2% | 31.0 | 54.4% | Charity |
| 25 | FFocus on the Family | 24k | 0.8% | 35.9 | 52.9% | Charity |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular charities compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each charity by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest charity in South Africa?
United Nations currently leads with an estimated audience of 741k people in South Africa.