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Popularity ranking · South Africa

The 100 most popular Cosmetics in South Africa

This curated ranking covers the 100 largest cosmetics in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 161 cosmetics tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Cosmetics, Eyelash and Eyebrow lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 138k, and the largest, Cosmetics, reaches around 4M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Kao Corporation 3k 39.4 100.0% Cosmetics
77 Eveline Cosmetics 2.8k 28.8 99.5% Cosmetics
78 HD Brows 2.7k 35.3 100.0% Cosmetics
79 essie 2.6k 27.5 100.0% Cosmetics
80 Pink Lipstick 2.6k 32.9 91.1% Cosmetics
81 Real Techniques 1.5k 26.0 100.0% Cosmetics
82 Sisley Paris 1.4k 35.1 73.7% Cosmetics
83 Lip stain 1.4k 24.3 100.0% Cosmetics
84 Kevyn Aucoin 1.1k 24.0 67.7% Cosmetics
85 Isadora 862 39.9 92.2% Cosmetics
86 Lime Crime 840 24.7 81.1% Cosmetics
87 Jouer Cosmetics 654 37.8 80.6% Cosmetics
88 sigma beauty 568 26.4 69.8% Cosmetics
89 Bourjois Paris 508 28.2 100.0% Cosmetics
90 Flormar 500 27.2 65.4% Cosmetics
91 Yepoda 415 33.2 84.9% Cosmetics
92 Estée Lauder Companies 414 37.5 89.9% Cosmetics
93 Lancôme 407 36.9 82.2% Cosmetics
94 Black Up Cosmetics 395 40.1 89.6% Cosmetics
95 Basler 380 35.7 75.0% Cosmetics
96 NARS Cosmetics 374 34.6 85.2% Cosmetics
97 Revlon 373 33.9 89.8% Cosmetics
98 Ultima II (cosmetics line) 362 39.6 88.9% Cosmetics
99 GOSH Cosmetics 352 38.7 61.1% Cosmetics
100 Korea Cosmetics 344 33.5 86.5% Cosmetics

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Frequently asked questions

How is this list of the most popular cosmetics compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest cosmetics in South Africa?

Cosmetics currently leads with an estimated audience of 4M people in South Africa.

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