How to read this list
Rank
Position in the Top 19, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRed Bull | 285k | 0.9% | 34.0 | 33.9% | Energy drink |
| 2 | MMonster Energy | 106k | 1.0% | 31.6 | 36.3% | Energy drink |
| 3 | LLucozade | 33k | 2.8% | 27.7 | 42.6% | Energy drink |
| 4 | BBurn (energy drink) | 26k | 0.7% | 35.7 | 60.8% | Energy drink |
| 5 | Llevel up | 21k | 1.1% | 37.0 | 42.8% | Energy drink |
| 6 | AAir Up | 8.7k | 0.1% | 36.6 | 57.1% | Energy drink |
| 7 | 55-hour Energy | 1.1k | 0.1% | 26.6 | 56.9% | Energy drink |
| 8 | CCarabao Dang | 1k | 1.2% | 30.6 | 48.6% | Energy drink |
| 9 | MM-150 (energy drink) | 455 | 0.1% | 32.0 | 60.4% | Energy drink |
| 10 | HHype Energy Drinks | 306 | 0.5% | 26.1 | 53.8% | Energy drink |
| 11 | HHype Energy | 213 | 1.5% | 52.6 | 20.0% | Energy drink |
| 12 | BBattery Energy Drink | 161 | 0.3% | 47.6 | 6.2% | Energy drink |
| 13 | TTiger Energy Drink | 84 | 0.1% | 21.7 | 39.1% | Energy drink |
| 14 | KKong Strong | 82 | 0.0% | 35.2 | 57.5% | Energy drink |
| 15 | RRockstar (drink) | 80 | 0.0% | 31.5 | 42.4% | Energy drink |
| 16 | MMother (energy drink) | 71 | 0.1% | 21.7 | 37.2% | Energy drink |
| 17 | XXL Energy Drink | 56 | 0.1% | 25.7 | 34.6% | Energy drink |
| 18 | GGönrgy | 48 | 0.0% | 27.8 | 29.4% | Energy drink |
| 19 | 228 BLACK | 47 | 0.1% | 28.2 | 33.2% | Energy drink |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular energy drinks compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each energy drink by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest energy drink in South Africa?
Red Bull currently leads with an estimated audience of 285k people in South Africa.