How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | JJournalism | 608k | 0.6% | 37.1 | 51.8% | Field of study |
| 77 | AAdult education | 607k | 0.9% | 36.8 | 56.3% | Field of study |
| 78 | MManagement | 594k | 0.7% | 37.6 | 51.6% | Field of study |
| 79 | EEcotourism | 592k | 0.5% | 40.0 | 50.3% | Field of study |
| 80 | MMaster's degree | 585k | 0.4% | 34.9 | 54.9% | Field of study |
| 81 | SSystems engineering | 581k | 0.7% | 39.3 | 40.7% | Field of study |
| 82 | EEvolutionary psychology | 576k | 0.5% | 30.1 | 52.7% | Field of study |
| 83 | AAlternative medicine | 575k | 0.5% | 39.7 | 68.8% | Field of study |
| 84 | DDentistry | 562k | 0.4% | 37.6 | 62.3% | Field of study |
| 85 | VVeterinary medicine | 554k | 0.4% | 42.0 | 61.2% | Field of study |
| 86 | PProduct design | 534k | 0.6% | 36.5 | 53.4% | Field of study |
| 87 | CCommunication studies | 531k | 0.7% | 35.8 | 49.6% | Field of study |
| 88 | IInformation security | 510k | 1.0% | 38.0 | 48.8% | Field of study |
| 89 | BBusiness administration | 498k | 0.8% | 36.4 | 52.7% | Field of study |
| 90 | GGeopolitics | 497k | 5.2% | 38.8 | 53.4% | Field of study |
| 91 | KKinesiology | 493k | 0.8% | 37.1 | 54.5% | Field of study |
| 92 | AApplication programming interface | 491k | 0.6% | 35.6 | 53.2% | Field of study |
| 93 | CCreative writing | 487k | 0.4% | 35.3 | 56.3% | Field of study |
| 94 | SSoftware engineering | 486k | 0.6% | 33.5 | 51.1% | Field of study |
| 95 | FFamily and consumer science | 477k | 0.9% | 38.9 | 75.6% | Field of study |
| 96 | BBroadcast engineering | 467k | 1.0% | 37.7 | 49.7% | Field of study |
| 97 | PPhysical therapy | 460k | 0.5% | 40.0 | 67.2% | Field of study |
| 98 | PPrivacy policy | 448k | 1.6% | 41.3 | 52.5% | Field of study |
| 99 | UUrban planning | 441k | 0.9% | 40.2 | 54.2% | Field of study |
| 100 | RRhetoric | 437k | 1.4% | 36.5 | 53.7% | Field of study |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular field of studies compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each field of study by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest field of study in South Africa?
Education currently leads with an estimated audience of 3.8M people in South Africa.