How to read this list
Rank
Position in the Top 16, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLCL S.A. | 2.6k | 0.0% | 35.9 | 53.8% | Financial services company |
| 2 | NNorthern Trust | 1.6k | 0.2% | 47.0 | 32.5% | Financial services company |
| 3 | DDJE Kapital | 721 | 0.1% | 40.5 | 43.7% | Financial services company |
| 4 | FFERI | 697 | 0.2% | 40.0 | 49.9% | Financial services company |
| 5 | FFisher Investments | 494 | 0.1% | 39.7 | 48.6% | Financial services company |
| 6 | BBTG Pactual | 353 | 0.0% | 45.0 | 44.3% | Financial services company |
| 7 | LLIQID | 308 | 0.3% | 39.0 | 46.0% | Financial services company |
| 8 | AAmeriprise Financial | 290 | 0.0% | 52.0 | 48.8% | Financial services company |
| 9 | FFirst Data | 212 | 0.1% | 36.3 | 29.7% | Financial services company |
| 10 | DDWS Group | 183 | 0.1% | 38.5 | 46.7% | Financial services company |
| 11 | AADS Securities | 91 | 1.0% | 36.2 | 62.5% | Financial services company |
| 12 | NN M Rothschild & Sons | 86 | 3.8% | 36.7 | 47.5% | Financial services company |
| 13 | KKaiser Partner | 76 | 0.9% | 37.2 | 48.3% | Financial services company |
| 14 | IIndia Infoline | 71 | 0.0% | 27.5 | 35.9% | Financial services company |
| 15 | BBC Card | 61 | 1.4% | 26.4 | 48.0% | Financial services company |
| 16 | XXP Investimentos | 4 | 0.0% | 31.5 | 29.8% | Financial services company |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular financial services companies compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each financial services company by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest financial services company in South Africa?
LCL S.A. currently leads with an estimated audience of 2.6k people in South Africa.