How to read this list
Rank
Position in the Top 92, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | WWella Shockwaves | 301 | 2.2% | 31.0 | 88.9% | Hair care |
| 52 | BBlo Blow Dry Bar | 295 | 0.1% | 37.9 | 100.0% | Hair care |
| 53 | GGood Hair Day | 266 | 0.3% | 34.9 | 76.0% | Hair care |
| 54 | SSyoss | 246 | 0.0% | 35.6 | 74.4% | Hair care |
| 55 | MMiss Jessie's | 234 | 0.2% | 30.6 | 86.9% | Hair care |
| 56 | NNature Box | 231 | 0.2% | 31.4 | 83.7% | Hair care |
| 57 | TTaliah Waajid | 208 | 0.2% | 30.4 | 81.7% | Hair care |
| 58 | EeSalon | 185 | 0.0% | 48.7 | 99.5% | Hair care |
| 59 | CCurls - Natural Products for Your Natural Hair | 173 | 1.1% | 32.1 | 70.2% | Hair care |
| 60 | SSebastian Professional | 145 | 0.1% | 33.6 | 88.3% | Hair care |
| 61 | KKMS Hair | 128 | 0.9% | 34.3 | 93.5% | Hair care |
| 62 | SSebastian Professional | 116 | 0.0% | 31.0 | 89.6% | Hair care |
| 63 | LL'Oréal Professionnel | 107 | 0.0% | 34.4 | 84.9% | Hair care |
| 64 | AArctic Fox Hair Color | 97 | 0.1% | 40.4 | 86.7% | Hair care |
| 65 | SSeb Man | 94 | 0.3% | 33.2 | 21.8% | Hair care |
| 66 | SSchauma | 93 | 0.1% | 34.2 | 82.4% | Hair care |
| 67 | BBronner Bros. | 91 | 0.1% | 33.8 | 82.4% | Hair care |
| 68 | AAlfaparf Milano | 80 | 0.0% | 22.4 | 86.1% | Hair care |
| 69 | CCHI Haircare | 77 | 0.4% | 33.5 | 97.3% | Hair care |
| 70 | GGuhl | 76 | 0.1% | 32.0 | 93.4% | Hair care |
| 71 | Gghd Professional | 68 | 0.2% | 30.7 | 88.2% | Hair care |
| 72 | MModern Salon | 64 | 0.1% | 31.7 | 80.4% | Hair care |
| 73 | OOribe Haircare | 64 | 0.3% | 34.4 | 94.7% | Hair care |
| 74 | WWellaflex | 58 | 0.2% | 30.5 | 87.0% | Hair care |
| 75 | HHead & Shoulders | 55 | 0.0% | 33.6 | 86.3% | Hair care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hair cares compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in South Africa?
ghd currently leads with an estimated audience of 89k people in South Africa.