How to read this list
Rank
Position in the Top 13, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | WWig | 1.5M | 1.4% | 33.7 | 73.8% | Hair extensions |
| 2 | LLace wig | 1.2M | 1.5% | 33.4 | 72.1% | Hair extensions |
| 3 | HHair Extensions | 770k | 0.9% | 33.9 | 76.4% | Hair extensions |
| 4 | CCliphair Extensions | 18k | 1.8% | 31.2 | 80.6% | Hair extensions |
| 5 | HHuman Hair Extensions | 5.7k | 0.1% | 30.8 | 70.8% | Hair extensions |
| 6 | RRPGSHOW Wigs | 179 | 2.3% | 33.5 | 64.6% | Hair extensions |
| 7 | HHalo Hair Extensions | 151 | 0.0% | 33.1 | 73.8% | Hair extensions |
| 8 | ZZala Hair Extensions | 150 | 0.2% | 32.8 | 74.7% | Hair extensions |
| 9 | EEasilocks Hair Extensions | 144 | 1.3% | 34.6 | 73.5% | Hair extensions |
| 10 | HHalocouture Hair Extensions | 127 | 4.0% | 32.5 | 76.1% | Hair extensions |
| 11 | LLuxy Hair | 108 | 0.0% | 31.7 | 80.6% | Hair extensions |
| 12 | SShes Happy Hair | 74 | 0.1% | 33.1 | 93.6% | Hair extensions |
| 13 | RRapunzel of Sweden – Hair Extensions | 55 | 2.4% | 28.1 | 77.3% | Hair extensions |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hair extensions compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each hair extensions by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair extensions in South Africa?
Wig currently leads with an estimated audience of 1.5M people in South Africa.