How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMegyn Kelly | 59k | 0.8% | 49.9 | 56.7% | Journalist |
| 2 | AAnna Wintour | 36k | 0.4% | 33.8 | 69.2% | Journalist |
| 3 | JJacqueline Kennedy Onassis | 32k | 0.6% | 48.8 | 38.1% | Journalist |
| 4 | PPhilip Yancey | 15k | 1.9% | 51.1 | 69.7% | Journalist |
| 5 | CCarol Vorderman | 15k | 0.4% | 48.3 | 7.2% | Journalist |
| 6 | MMehdi Hasan | 15k | 0.7% | 41.5 | 41.2% | Journalist |
| 7 | MMark Twain | 13k | 0.3% | 30.8 | 57.9% | Journalist |
| 8 | BBoris Johnson | 12k | 0.5% | 39.3 | 69.1% | Journalist |
| 9 | GGraham Hancock | 11k | 1.2% | 45.5 | 45.4% | Journalist |
| 10 | JJilly Cooper | 8.4k | 0.6% | 31.7 | 70.4% | Journalist |
| 11 | CChristopher Hitchens | 8k | 0.8% | 31.1 | 66.8% | Journalist |
| 12 | SSteven Crowder | 7.5k | 0.4% | 50.1 | 36.0% | Journalist |
| 13 | HHunter S. Thompson | 6.5k | 0.2% | 34.5 | 41.3% | Journalist |
| 14 | QQueen Letizia of Spain | 6.4k | 0.2% | 48.0 | 90.8% | Journalist |
| 15 | GGloria Steinem | 6.2k | 0.6% | 40.5 | 100.0% | Journalist |
| 16 | AAyn Rand | 5.4k | 0.2% | 25.6 | 45.0% | Journalist |
| 17 | LL. Frank Baum | 4.2k | 0.6% | 34.8 | 30.4% | Journalist |
| 18 | DDave Meltzer | 4.1k | 0.9% | 38.7 | 40.4% | Journalist |
| 19 | JJames O'Keefe | 4.1k | 0.7% | 49.2 | 38.9% | Journalist |
| 20 | YYasmin Mogahed | 4k | 3.9% | 37.0 | 72.4% | Journalist |
| 21 | GGlenn Greenwald | 3.4k | 0.6% | 40.7 | 49.1% | Journalist |
| 22 | VVictoria Coren Mitchell | 3.3k | 0.5% | 24.8 | 10.6% | Journalist |
| 23 | JJoan Didion | 3.2k | 0.2% | 28.8 | 100.0% | Journalist |
| 24 | AAtul Gawande | 3k | 1.0% | 49.4 | 69.7% | Journalist |
| 25 | MMike Wallace | 2.9k | 0.7% | 54.7 | 36.9% | Journalist |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular journalists compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each journalist by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest journalist in South Africa?
Megyn Kelly currently leads with an estimated audience of 59k people in South Africa.