How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | NNovella | 11k | 0.0% | 43.1 | 64.5% | Literary genre |
| 52 | FFirst-person narrative | 10k | 6.1% | 48.7 | 82.0% | Literary genre |
| 53 | AAphorism | 9k | 0.1% | 38.7 | 59.0% | Literary genre |
| 54 | MMilitary science fiction | 8.1k | 0.3% | 39.9 | 53.0% | Literary genre |
| 55 | RRegency romance | 7.9k | 0.2% | 32.8 | 48.6% | Literary genre |
| 56 | JJapanese mythology | 7.7k | 0.2% | 25.7 | 21.6% | Literary genre |
| 57 | BBildungsroman | 6.9k | 0.3% | 34.0 | 66.0% | Literary genre |
| 58 | AAncient Greek philosophy | 5.9k | 0.3% | 42.1 | 27.9% | Literary genre |
| 59 | DDōjinshi | 5.2k | 0.1% | 24.9 | 54.2% | Literary genre |
| 60 | YYoung Adult Books | 4.4k | 0.4% | 32.2 | 66.0% | Literary genre |
| 61 | MMedieval literature | 4k | 0.2% | 27.9 | 51.9% | Literary genre |
| 62 | TTamil literature | 3.8k | 0.1% | 32.4 | 67.7% | Literary genre |
| 63 | LLiterary fiction | 1.4k | 0.0% | 32.6 | 77.9% | Literary genre |
| 64 | FFlash fiction | 1.3k | 0.6% | 41.0 | 66.6% | Literary genre |
| 65 | CChinese philosophy | 857 | 0.1% | 36.7 | 73.5% | Literary genre |
| 66 | AAlternate history | 755 | 0.1% | 45.7 | 33.2% | Literary genre |
| 67 | RRussian literature | 737 | 0.0% | 35.8 | 80.0% | Literary genre |
| 68 | AArabic poetry | 597 | 0.9% | 19.0 | 100.0% | Literary genre |
| 69 | PPersonalized books | 411 | 0.0% | 33.4 | 84.1% | Literary genre |
| 70 | CCozy mystery | 383 | 0.0% | 44.7 | 73.9% | Literary genre |
| 71 | JJapanese horror | 369 | 0.0% | 31.5 | 16.2% | Literary genre |
| 72 | CCreative nonfiction | 342 | 0.2% | 42.6 | 73.2% | Literary genre |
| 73 | CContinental philosophy | 320 | 0.0% | 33.4 | 58.9% | Literary genre |
| 74 | MMedieval fantasy | 307 | 0.0% | 27.7 | 51.6% | Literary genre |
| 75 | CContemporary fantasy | 287 | 0.3% | 43.0 | 82.7% | Literary genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular literary genres compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each literary genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest literary genre in South Africa?
Humour currently leads with an estimated audience of 2.7M people in South Africa.